Marketing Executive

Pay: ₹25,000.00 - ₹40,000.00 per month Job description: Job Title: Hospital Marketing & Sales Executive / Manager Department: Marketing & Business Development Location: Hospital-based Job Summary The Hospital Marketing & Sales professional is responsible for increasing patient footfall, building referral networks, promoting hospital services, and strengthening the hospital’s brand presence in the community. The role involves both field marketing and strategic planning. Key Responsibilities1. Business Development & Patient Acquisition Develop and implement marketing strategies to increase OPD & IP admissions Identify new business opportunities and partnerships Generate leads through camps, corporate tie-ups, and community outreach programs Promote specialty services (e.g., dialysis, surgery packages, health check-ups) 2. Doctor & Referral Management Build strong relationships with referring doctors, clinics, and hospitals Regular visits to general practitioners (GPs) and consultants Maintain referral database and track conversions 3. Corporate & Institutional Tie-ups Establish tie-ups with corporates, insurance companies, and TPAs Organize health camps, check-ups, and awareness programs in companies Handle empanelment processes 4. Branding & Promotions Plan and execute marketing campaigns (online & offline) Coordinate with digital marketing teams for social media, website, and ads Manage hospital branding, hoardings, brochures, and promotional materials 5. Market Research & Competitor Analysis Analyze competitor hospitals’ services, pricing, and strategies Identify market trends and patient preferences Suggest improvements in services and pricing 6. Patient Relationship Management Ensure patient satisfaction and feedback collection Handle escalations related to marketing or service expectations Improve patient retention and loyalty programs 7. Reporting & MIS Prepare daily/weekly/monthly marketing reports Track ROI of campaigns and activities Maintain records of leads, conversions, and revenue generated Key Skills Required Strong communication and interpersonal skills Negotiation and relationship-building ability Knowledge of healthcare services and hospital operations Sales-driven mindset with target orientation Basic understanding of digital marketing Qualifications MBA / Bachelor’s degree in Marketing, Business Administration, or Healthcare Management 5+ years experience for Manager role (preferably in hospital/healthcare industry) Key Performance Indicators (KPIs) Increase in OPD/IP numbers Number of corporate tie-ups and referrals Revenue generation from marketing activities Patient satisfaction scores Brand visibility and engagement Working Conditions Field work + hospital-based role Flexible working hours (including camps/events on weekends if required) Job Types: Full-time, Permanent Benefits: Cell phone reimbursement Health insurance Provident Fund Work Location: In person