Head Digital Marketing

Head Digital Marketing

Posted by G Square Housing

Navi Mumbai,Mysuru,Pune

Posted: imported by Jeevika

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Navi Mumbai, Mysuru, PunePosted: 2 days agoOpenings: 5Applicants: 100+Head Digital MarketingG Square Housing3.8162 ReviewsJob description Job PurposeTo lead the entire Digital Marketing function across all regions, overseeing performance marketing, social media, ORM, website management, creative campaigns, quality audits, analytics, digital media buying, lead management, campaign optimization, budget allocation, and performance governance. The role ensures strong digital presence, high-quality lead generation, customer engagement, and continuous optimization of digital assets and campaigns to support sales and branding goals of the organization. Key Responsibilities1. Strategic Digital Marketing LeadershipDesign and execute digital marketing strategies for:Lead generationBrand visibilityCustomer engagementPerformance optimizationMarket expansionGovern Meta, Google, YouTube, OTT platforms, Programmatic Advertising, Affiliate Marketing, and campaign performance across all regions.2. Performance Marketing & Campaign LeadershipOversee all paid campaigns, including:Meta AdsGoogle Ads (Search, Display, Performance Max)Retargeting campaignsRegion-specific digital campaigns (CBE, Chennai, Bangalore, etc.)Monitor CPL, CTR, conversion rates, bounce rates, and ROI.Ensure continuous A/B testing for better results.Collaborate with Campaign Managers to refine targeting, creatives, and budgets.3. Social Media & Content LeadershipManage all social platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube.Approve content calendars, reels, creatives, brand messaging.Oversee press releases, influencer partnerships, and PR-based campaign amplification.4. Website & Portal ManagementOversee website updates, UI/UX improvements, SEO ranking, technical performance.Guide Website Management teams handling cancellations, payment links, portal updates.Ensure flawless flow of digital leads into CRM / Salesforce.Monitor lead quality, duplication, and leakages.5. ORM & Customer Experience ManagementEnsure timely response on:Google reviewsSocial media commentsReal estate forumsOnline complaintsCoordinate with CRM, Projects, Sales to address ORM issues.Track complexity, resolution time, and sentiment improvement.6. Quality Control & Digital AuditingLead teams conducting audits for:Lead qualityCall auditsCampaign accuracyWebsite checksPortal performanceEnsure zero errors in content, campaigns, tracking, or lead routing.7. MIS & Analytics LeadershipReview daily, weekly, monthly MIS including:Digital lead trafficConversion performanceCost analysisROI dashboardsSource contributionPlan annual digital budgets.Forecast lead volume, platform performance, and media utilization.8. Vendor & Agency ManagementManage relationships with:Ad agenciesCreative teamsDigital vendorsIT support teamsFinalize pricing, monitor SLA adherence, ensure quality output.9. Department Leadership & Team DevelopmentLead teams across:Campaign managementSocial mediaORMMISWebsite managementQA/QCCreativeConduct training on digital tools, analytics, marketing automation, and new technologies.Role: Head - Digital Marketing,Industry Type: Real Estate (Co-working),Department: Marketing & Communication,Employment Type: Full Time, PermanentRole Category: Digital MarketingEducationUG: Any GraduateKey SkillsSkills highlighted with ‘‘ are preferred keyskillsheadDigital MarketingSocial Media MarketingSEOAbout companyG Square stands out as a real estate company that goes beyond conventional norms, offering customers the rare opportunity to shape their dream homes according to their unique visions. G Squares strategic vision is underpinned by a track record of successful projects, demonstrating a keen understanding of market dynamics and a dedication to delivering value .Company InfoAddress:3RD FLOOR, 98, HARRINGTON APARTMENTS, HARRINGTON , Chennai, Tamilnadu, IndiaBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. Fraudsters may ask you to pay in the pretext of registration fee, Refundable Fee…Read moreReviewsView all162 employee reviews5.0rated by JCB Operator in ChennaiLikesAll peoples good work peace Full and speaking very nice and friendly every HR and TL ,PM and all engineersDislikesNARead full reviewPowered bySalary insightsGenaral Manager- Marketing in G Square Housing typically earns between₹18.6 - ₹20.5 L/yrSee detailed salary breakupPowered byBenefits & PerksView all1 employee reported these benefitsPerformance BonusPowered by

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