Product Strategy & Campaign Management - Sr Manager

Product Strategy & Campaign Management - Sr Manager

Posted by Insurance Company

Mumbai (All Areas)

Posted: imported by Jeevika

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Mumbai (All Areas)Posted: 1 week agoOpenings: 4Applicants: 100+Product Strategy & Campaign Management - Sr ManagerInsurance CompanyPosted by Careerbest ConsultantJob description Role Purpose: Product Strategy & Campaign Management will drive product-led business growth through strategic planning, market and business insights, product proposition development, distribution enablement, and cross-functional execution. The role will act as a key link between Product, Business, Distribution, Marketing, Operations, and other stakeholders to translate business priorities into actionable product and growth initiatives, with a strong focus on execution and measurable outcomes. Key Responsibilities 1. Product Strategy & Proposition Development • Drive product strategy and proposition development aligned to business objectives, customer needs and market opportunities. • Identify opportunities for product enhancement, proposition refinement and new product initiatives. • Develop business requirements and translate market/customer insights into actionable product interventions. • Partner with relevant stakeholders through the product development and implementation lifecycle. 2. Business Performance & Growth Management • Analyse business performance across products, channels, segments and geographies to identify growth opportunities and performance gaps. • Develop strategic interventions to improve product mix, penetration, productivity and overall business outcomes. • Track key business metrics and provide actionable insights to leadership for decision-making. • Identify underperforming areas and work with business teams to drive corrective actions. 3. Distribution & Sales Enablement • Work closely with distribution teams to translate product strategy into field-level execution. • Develop initiatives to improve product awareness, adoption, activation and penetration across the distribution ecosystem. • Support leadership with performance dashboards, opportunity identification and focused action plans. • Drive structured interventions around key business priorities through regular performance reviews and follow-ups. 4. Market & Competitive Intelligence • Conduct market, customer and competitive analysis to identify emerging trends and business opportunities. • Track competitor propositions, product developments, pricing, positioning and market practices. • Translate external market intelligence into actionable recommendations for product and business strategy. 5. Campaign & Go-to-Market Execution • Partner with Marketing and Business teams to develop product-focused campaigns, communication and activation initiatives. • Drive end-to-end execution of product campaigns, including objective setting, communication strategy, field enablement and performance tracking. • Ensure campaigns are aligned with product priorities and translated effectively into business outcomes. 6. Data, Analytics & Management Reporting • Build and maintain performance frameworks to monitor key product and business metrics. • Convert complex business data into concise management insights and actionable recommendations. • Develop leadership dashboards, reviews and business performance narratives. • Use data-led analysis to identify trends, opportunities, risks and areas requiring intervention. 7. Cross-functional Stakeholder Management • Work closely with Product, Distribution, Marketing, Operations, Technology, Finance, L&D and other functions to deliver strategic initiatives. • Drive alignment across stakeholders and ensure timely execution of key initiatives. • Manage multiple workstreams simultaneously while maintaining clear ownership, timelines and outcomes. • Present recommendations and business insights to senior leadership. Key Deliverables • Product strategy and growth plans • Product propositions and business requirements • Market and competitive intelligence • Product performance dashboards and management reviews • Distribution/productivity improvement initiatives • Product campaigns and go-to-market initiatives • Business performance analysis and opportunity identification • Strategic recommendations for senior management • Cross-functional execution of priority business initiatives Key Success Measures • Product growth and portfolio performance • Product mix and penetration improvement • Distribution activation and productivity • Successful implementation of product initiatives • Campaign effectiveness and business conversion • Timeliness and quality of strategic insights • Stakeholder alignment and execution effectiveness • Contribution to overall business growth and profitability Experience & Skills • 5-8 years of experience in insurance, financial services, product management, strategy, business planning, distribution or related areas. • Strong understanding of the insurance ecosystem and distribution dynamics. • Experience across product strategy, product development, business requirements and go-to-market execution. • Strong analytical and problem-solving capabilities with the ability to translate data into business actions. • Excellent stakeholder management and cross-functional collaboration skills. • Strong communication and presentation skills with the ability to engage senior leadership. • Ability to manage multiple strategic initiatives in a fast-paced, outcome-oriented environment. Preferred Competencies • Strategic thinking and commercial orientation • Product management mindset • Data-driven decision-making • Strong business acumen • Cross-functional leadership • Execution orientation • Market and customer orientation • Ability to influence without direct authority • Strong storytelling, presentation and executive communication • Strong command of Excel & PPT Role: Business Intelligence & Analytics - Other,Industry Type: Insurance,Department: Data Science & Analytics,Employment Type: Full Time, PermanentRole Category: Business Intelligence & AnalyticsEducationPG: Any PostgraduateKey SkillsSkills highlighted with ‘‘ are preferred keyskillsProduct ManagementBusiness AnalysisBusiness StrategyBusiness PlanningPower BIGo-to-Market StrategyData AnalyticsAbout companymultinational compnayBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. 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