Marketing In-Charge (School Admissions & Outreach)

Marketing In-Charge (School Admissions & Outreach)

Posted by Globhunt Consultancy India

Kolkata

Posted: imported by Jeevika

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Kolkata( Liluah )Posted: 1 week agoOpenings: 1Applicants: 22Marketing In-Charge (School Admissions & Outreach)Globhunt Consultancy IndiaJob description ABOUT THE ROLE & INSTITUTIONEXPERIENCE3 5 Years EXCLUSIVE JOB OPENING EMPLOYMENT TYPEFull-time, PermanentWe are seeking a target-driven, proactive, and dynamic Marketing In-Charge for The Kolkata International School (Liluah). In thisrole, you will spearhead marketing campaigns, branding, admissions promotion, and community outreach. You will play a vital role inelevating institutional visibility, driving prospective student inquiries, converting leads into admissions, and nurturing long-lasting parentrelationships. KEY RESPONSIBILITIES & CORE DELIVERABLESMarketing Strategy & Campaigns: Plan and execute multi-channel marketing campaigns (digital, print, outdoor media) to promoteacademic offerings and drive student enrollments.Admissions & Lead Management: Generate prospective inquiries, manage follow-ups, and coordinate with the Admissions departmentto ensure high inquiry-to-admission conversion rates.Campus Events & Outreach: Organize Open Houses, campus tours, parent counseling sessions, seminars, exhibitions, and representthe school at educational fairs.Market Intelligence & Branding: Benchmark competitor fee structures, academic programs, and regional trends while maintaining strictbrand consistency across all marketing collaterals.Public Relations & Vendor Coordination: Liaise with creative designers, print vendors, and media agencies for school brochures,newsletters, and promotional publications.Performance Reporting: Track marketing budgets, channel ROI, and lead conversion rates; submit weekly/monthly analytics to thePrincipal and Management.CANDIDATE PROFILE, QUALIFICATIONS & KEY PERFORMANCE INDICATORSEducation: Graduate in Marketing, Mass Communication, PR,or Business Administration.Experience: 3–5 years of relevant marketing/admissionsexperience (preferably in K-12 schools).Lead Conversion: Proven record in student counseling andconverting leads into confirmed admissions.Communication: Exceptional verbal, written, interpersonal, andpresentation skills.KEY PERFORMANCE INDICATORS (KPIS)Digital Acumen: Solid understanding of digital marketingchannels, campaigns, and social media.Technical Tools: Proficiency in MS Office, Google Workspace,and CRM/lead management systems.Event Management: Hands-on expertise in coordinating openhouses, school tours, and PR events.Work Ethic: High ownership, proactive outreach, andcollaborative team mindset.Growth in prospective inquiries Lead-to-admission conversion rate Event footfall and community outreach Cost-effectiveness & ROI ofmarketing campaigns Overall growth in school reputation and local brand presence.Role: Marketing Manager,Industry Type: Management Consulting,Department: Marketing & Communication,Employment Type: Full Time, PermanentRole Category: MarketingEducationUG: Any GraduateKey SkillsSkills highlighted with ‘‘ are preferred keyskillsschool marketingEducational MarketingEducational SalesschoolSchool SalesInstitutional SalesEducation IndustryInstitutional MarketingInstitutional Business DevelopmentInstitutional SellingAbout company Globhunt Consultancy is a premier recruitment consulting firm dedicated to sourcing top-tier talent for organizations across Pan India from 2022. Our specialized services encompass candidate sourcing, resume screening, and interview facilitation, ensuring a seamless recruitment experience for our clients. We pride ourselves on our Cultural Alignment Analysis’ approach, which goes beyond conventional qualifications to match candidates with the ethos of client organizations. Company InfoLink:Globhunt Consultancy India websiteAddress:Building No./Flat No .: 511, Road/Street: Sarat Bose Road, City/Town/Village: Kolkata, District: Kolkata, State: West Bengal, Pin Code: 700065, KOLKATA, West Bengal, IndiaBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. 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