Social Media Executive

Job Description – Social Media ExecutiveRole OverviewWe are looking for a proactive and creative Social Media Executive to manage our social media presence, improve audience engagement, increase reach, handle negative comments professionally, and drive influencer marketing initiatives. Key Responsibilities : Manage and monitor company social media platforms on a daily basis. Negative Comment Management – Monitor negative comments, complaints, and feedback and ensure timely, professional responses. Social Media Reach Growth – Develop and execute strategies to increase followers, engagement, impressions, and overall organic reach. Influencer Marketing – Identify relevant influencers, creators, and content partners for brand collaborations. Coordinate with influencers for campaigns, negotiations, deliverables, and content execution. Develop engaging content ideas based on current trends, audience interests, and brand requirements. Monitor comments, messages, mentions, and overall audience sentiment. Identify trending topics, reels, hashtags, and content formats to improve engagement. Track competitor activities and social media strategies. Coordinate with the creative/content team for posts, reels, campaigns, and promotional content. Monitor campaign performance and prepare regular social media reports. Analyze key metrics such as reach, impressions, engagement, followers, views, and conversions. Maintain a positive brand image and ensure all communication follows company guidelines. Escalate serious complaints, brand-related issues, or sensitive comments to the concerned team/management.