Social Media Marketing Executive

Job Description About Funding Sathi Funding Sathi is a fast-growing fintech company based in Thane West, Mumbai, helping MSMEs access working capital through invoice discounting, supply chain finance and business loans. We are looking for a Social Media + WhatsApp Marketing Executive who can manage our digital presence and WhatsApp marketing activities. Key Responsibilities: Social Media Marketing Manage and grow Funding Sathi's LinkedIn and social media presence. Plan and publish 4–5 posts per week . Create B2B content for CFOs, Finance Heads, DSA partners and MSME audiences . Write scripts and coordinate short-form videos/reels. Research topics related to MSME finance, working capital, invoice discounting and DSA industry updates . Maintain a monthly content calendar. Track reach, engagement, profile views and inbound enquiries. WhatsApp Marketing Manage WhatsApp marketing campaigns for a large audience of DSA partners and MSME clients. Send 2–3 targeted broadcasts per week . Create short, engaging and action-oriented WhatsApp messages. Maintain, clean and segment contact lists. Track delivery, read and response rates. Coordinate with the sales team for interested leads. Manage WhatsApp responses and forward potential leads to the sales team. Requirements: 0–2 years of experience ; freshers with a strong portfolio can also apply. Excellent written Hindi and English ; Hinglish B2B communication is preferred. Basic knowledge of Canva . Understanding of LinkedIn B2B content. Experience with WhatsApp Business or broadcast tools is preferred. Basic understanding of GST, working capital and invoice discounting . Good organizational and communication skills. Job Type: Full-Time, In-Office Location: Thane West, Mumbai Salary: ₹15,000–₹18,000/month Application: Candidates should share their CV along with 3 sample LinkedIn post ideas and 1 sample WhatsApp broadcast message .