Deputy General Manager Marketing

Job description

Deputy General Manager Marketing Posted by Apollo 247 Hyderabad Posted: imported by Jeevika JobsPopular categoriesIT jobsSales jobsMarketing jobsData Science jobsHR jobsEngineering jobsJobs in demandFresher jobsMNC jobsRemote jobsWork from home jobsWalk-in jobsPart-time jobsJobs by locationJobs in DelhiJobs in MumbaiJobs in BangaloreJobs in HyderabadJobs in ChennaiJobs in PuneCompaniesExplore categoriesUnicornMNCStartupProduct basedInternetExplore collectionsTop companiesIT companiesFintech companiesSponsored companiesFeatured companiesResearch companies by AmbitionboxInterview questionsCompany salariesCompany reviewsSalary CalculatorServicesAI career toolsNeo AI job agentResume score checkerAI resume makerInterview Q&AAI mock interviewLive AI interviewPremium servicesNaukri ProMost popularExpert resume writingExpert power profileAI BootcampsNewFree resourcesResume samplesJob letter samplesSearch jobs hereLoginRegisterFor employersBuy onlineNaukri Talent CloudEmployer LoginDeputy General Manager MarketingApollo 2473.3289 Reviews7 - 12 years35-55 Lacs P.A. HyderabadPosted: 3 weeks agoOpenings: 1Applicants: 100+Deputy General Manager MarketingApollo 2473.3289 ReviewsJob descriptionJob Description: Content Marketing, Social & Influencer Position: Senior Manager / DGM - Content Marketing, Social & InfluencerLocation: HyderabadQualification: Bachelor's/Master's Degree in Marketing, Communications, Mass Media, Business Administration, or a related field.Experience: 8 - 10 years, Experience in Consumer Internet, E-commerce, D2C, FMCG, Retail, or Healthcare preferred.Role OverviewLead Apollo 24 7's Social, Influencer and content marketing initiatives, build creator partnerships, drive content strategy, and strengthen brand presence across digital and social platforms.Job Role & ResponsibilitiesDevelop and own the influencer marketing strategy by identifying the right creator partnerships, defining campaign objectives, and aligning initiatives with overall brand, customer acquisition, and business growth goals.Build and manage a strong influencer ecosystem by establishing long-term relationships with creators, celebrities, talent agencies, and influencer networks while negotiating partnerships and ensuring high-quality collaborations.Lead end-to-end influencer campaigns, including campaign ideation, influencer identification, content planning, contract management, execution, approvals, performance tracking, and post-campaign analysis.Drive the content marketing strategy across social media platforms, blogs, videos, short-form content, and other owned channels to strengthen brand positioning, customer engagement, and organic growth.Collaborate with cross-functional teams including Brand, Creative, Product, Category, PR, CRM, and Performance Marketing to deliver integrated campaigns that support product launches, seasonal campaigns, and key business priorities.Own the content calendar across social and digital platforms, ensuring all influencer-generated and owned content is consistent with Apollo 24 7's brand identity, messaging guidelines, and regulatory requirements.Monitor campaign effectiveness and marketing ROI by analyzing key performance metrics such as reach, engagement, conversions, customer acquisition, and influencer performance, while driving continuous optimization based on insights.Stay ahead of industry trends by identifying emerging social media platforms, creator trends, content formats, and best practices, leveraging innovation to improve campaign effectiveness and maintain competitive advantage.Manage marketing budgets and agency partners, ensuring efficient utilization of resources, timely campaign execution, and maximum return on investment.Build scalable influencer and content marketing capabilities by establishing processes, best practices, governance frameworks, and performance benchmarks to support long-term business growth.Key KPIsBrand reach and engagementInfluencer campaign ROIOrganic social growthContent performanceCreator acquisition and retentionBrand awareness and share of voiceCampaign execution timelinesSkill Set8 - 10 years across Influencer, Content and Social Media Marketing.Strong understanding of Instagram, YouTube, LinkedIn and other creator platforms.Experience in content strategy and campaign management.Excellent communication and stakeholder management.Hands-on with analytics and influencer marketing tools.Ability to work in a fast-paced consumer business. Role: Marketing and Communication - Other,Industry Type: Fitness & Wellness,Department: Marketing & Communication,Employment Type: Full Time, PermanentRole Category: Marketing and Communication - OtherEducationUG: Any Graduateread moreKey SkillsSkills highlighted with ‘‘ are preferred keyskillsContent MarketingSocial Media MarketingInfluencer MarketingAbout the companyApollo 247 Medical Services / HospitalCorporateFollow66.6k followers OverviewApollo 24 7 is a part of the multi-specialty healthcare group Apollo Hospitals with the core belief that Expertise is for Everyone. With the launch of Apollo 24 7, the vision of our founder Dr Prathap C Reddy of removing mobility barriers from healthcare has become a reality. Apollo 24 7 helps you get treated from Apollo certified doctors at any time of the day, wherever you are. The mobile app has features like E- consultation, online pharmacy, home diagnostic test and digital vault where you can upload all your medical history. E-consultation allows the patient to find an expert doctor in 15 minutes. Online Pharmacy express delivers medicine to your home within two hours. You get Diagnostic Tests at your door-step and patients can also upload and access their medical health records anytime and anywhere on Apollo 24 7 app. read moreWhy Join Apollo 247Apollo 247 is India’s largest multi-channel digital healthcare platform, backed by over 40 years of Apollo Hospitals’ legacy. Join a team that’s transforming healthcare through cutting-edge technology, data-driven insights, and a mission to make quality care accessible to all. With a culture of innovation and impact, your work here directly improves lives across the country. read moreCompany InfoLink:Apollo 247 websiteBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. Fraudsters may ask you to pay in the pretext of registration fee, Refundable Fee…Read moreApollo 247 rolesyou might be interested inPerformance Marketing Manager5-10 YrsGurugramPosted 12 Days AgoManager CRM & Martech6-10 YrsHyderabadPosted 27 Days AgoSales Manager1-5 YrsHybrid - HyderabadPosted 23 Days AgoReviewsView all289 employee reviews4.0rated by Business Development Manager in KolkataSalary on time,incentives and some how job security .Read full reviewPowered bySalary insightsCompare Apollo 247 salary with similar companies.Compare salaryPowered byBenefits & PerksView all12 employees reported these benefitsHealth & Wellness SupportLearning & Development SupportPerformance BonusTransport / Travel SupportRelocation AssistancePowered by Recommended for youKnow moreAI-enhanced profileGet noticed by recruiters by increasing profile views upto 3 timesNaukri Pro builds an AI enhanced profile and keeps it active in searches. 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