Job description
Key Responsibilities Plan and execute SEO strategies , including on-page, technical, off-page SEO, keyword research, and competitor analysis. Manage Google Ads campaigns including Search, Performance Max, YouTube, Display, and other relevant campaigns. Manage Meta Ads campaigns for lead generation, remarketing, and customer acquisition. Develop and optimise SEO content, service pages, blogs, and landing pages . Implement AEO, GEO, and AI search optimisation strategies to improve search visibility. Optimise landing pages and campaigns to improve conversion rates and reduce CPL . Monitor and analyse performance using GA4, Google Search Console, Google Ads, Meta Ads, Semrush , and other tools. Conduct competitor and market research to identify new keywords, audiences, content, and campaign opportunities . Coordinate with content, design, and development teams for website and campaign requirements. Prepare regular SEO and performance marketing reports and provide actionable insights. Monitor Google Ads policies and resolve ad disapprovals and campaign-related issues . Manage digital marketing budgets and optimise campaigns based on leads, conversions, CPL, and ROI/ROAS .
Role details
Department: Marketing / Brand / Digital Marketing Industry: Marketing / Brand / Digital Marketing Role category: Digital Marketing Education: Graduate
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