Business Analyst

Business Analyst

Posted by Gandhi Institute of Technology and Management (GITAM)

Visakhapatnam

Posted: imported by Jeevika

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This role requires experience in monitoring, measuring, and analyzing data outcomes, outputs, and the impact of university admissions.Responsibilities: Provide detailed data analysis reports to managers and higher management based on specified requirements. Create ad hoc reports for Admissions data analysis as requested by management. Actively monitor the admissions process and intervene as necessary to ensure applicants receive the required support. Reconcile admissions counts at each stage of the data loading process and maintain thorough documentation. Identify and resolve errors in data conversion, including edits, duplicate records, and bypassed records. Ensure quality assurance of imported data, collaborating with quality assurance analysts when needed. Generate reports from single or multiple systems. Identify business needs, work with technology teams, and derive solutions. Forecast and derive insights from admissions data. Convert tables into actionable insights and recommend appropriate actions. Design presentations for weekly, biweekly, monthly, and yearly admissions reviews.Admissions Analysis: Collect, analyse, and interpret admissions data across different regions. Identify admission trends, growth patterns, and seasonal variations across campus, schools and programmes. Provide insights into top-performing regions and areas with growth potential. Develop and maintain admissions dashboards and reports for management review. Conduct cohort analysis and segment applicants by source, geography, and program.Marketing & Channel Analytics: Analyze paid media performance across channels (Google Ads, Meta, programmatic, CTV, Reddit, Quora) against KPIs including Cost-per-Admission (CPA), Return on Ad Spend (ROAS), and conversion rates. Monitor organic search performance and traffic trends across regions. Conduct channel attribution analysis to understand contribution of each marketing channel to admissions. Identify and recommend marketing spend optimization opportunities across channels. Develop and maintain channel performance dashboards and reports for stakeholder review. Support budget allocation decisions and performance marketing strategy initiatives. Benchmark channel efficiency and identify areas for cost optimization. Analyze affiliate and partnership performance metrics including conversion rates and quality metrics.Admission Team Analysis: Analyse performance metrics, including applicant satisfaction, efficiency, and resolution times. Identify trends in admission requests and resolutions. Provide recommendations for improving admission quality and efficiency. Develop and maintain admission team performance dashboards and reports.Admission Spend Analysis: Analyse budget heads and spending to identify areas for cost savings and efficiency improvements. Monitor financial performance against budgets and forecasts. Conduct ROI and unit economics analysis across marketing channels and initiatives. Track and report on cost-per-acquisition metrics by channel and region.CRM & MarTech Integration: Manage and integrate CRM systems (e.g., Meritto, CATS) with marketing automation and analytics platforms. Ensure accurate data flow between lead sources, CRM, and analytics systems (GA4, Windsor.ai). Resolve data discrepancies and implement reconciliation processes across platforms. Develop and maintain system integration documentation and data mapping. Support platform implementations and vendor evaluation initiatives.Reporting and Presentation: Present findings and recommendations to senior management and other stakeholders. Develop clear and concise reports and presentations that communicate complex data insights in an understandable manner. Strong command in designing presentations for weekly, biweekly, monthly, and yearly admissions reviews. Create automated dashboards and reports using Power BI, GA4, and other visualization tools. Maintain and schedule recurring reports for consistent stakeholder communication.Collaboration: Work closely with the finance, admissions, and admission team to gather necessary data and insights. Collaborate with IT to ensure data integrity and availability for analysis. Participate in cross-functional projects to support business initiatives. Support vendor selection and evaluation initiatives for analytics and marketing platforms.Requirements: Experience in maintaining data and performing data analysis. Proficiency in checking data and creating/executing dashboards with conditional logic. Advanced skills in SQL for data querying, extraction, and ETL workflows. Advanced skills in Microsoft Office (especially Excel for data analysis and generating insights) and G- suite (Google Sheets, Google Slides, and Google Docs). Power BI (mandatory) and other visualization software (e.g., Tableau, Looker) expertise. Strong communication skills to effectively interact with multiple stakeholders. Technical expertise in data storage structures, data mining, cleansing, and data architecture design. Proficiency with marketing analytics platforms (Google Analytics 4, Windsor.ai, Google Ads) andCRM systems. Familiarity with Python or R for data analysis and automation (preferred).Communication Skills: Excellent written and verbal communication skills are essential. Ability to translate complex technical data insights into business language for various stakeholders.Interpersonal Skills: Ability to manage multiple projects and tasks simultaneously while meeting strict deadlines. Comfortable working in a fast-paced environment and within a team setting. Self-motivated with a positive attitude, excellent time management, and problem-solving skills. A go-getter mentality is crucial.Education: Bachelor;s degree or equivalent in a related field. Equivalent working experience is also acceptable. Preferable degrees: MBA (Business Analytics), MTech (Data Science), M.Sc. (Data Science), M.Sc. (Statistics), BBA (Business Analytics), B.Sc. (Statistics).Experience (Preferred): 2-5 years of experience in Higher Education/University settings, especially in dynamic and highly competitive environments. 1-3 years of experience in digital marketing analytics, paid media management, or marketing automation (preferred).Key Competencies: Analytical Thinking Attention to Detail Business Acumen Communication Skills Problem-Solving Collaborative Mindset Strategic Thinking Data Architecture & Infrastructure Design Technical Proficiency (SQL, Python, BI Tools)Role: Marketing and Communication - Other,Industry Type: Education / Training,Department: Marketing & Communication,Employment Type: Full Time, PermanentRole Category: Marketing and Communication - OtherEducationUG: Any Graduateread moreKey SkillsSkills highlighted with ‘‘ are preferred keyskillsData InterpretationData ManagementData VisualizationData AnalyticsData ReportingData AnalysisAbout the companyGandhi Institute of Technology and Management (GITAM) 3.7 362 employee reviewsEducation / TrainingHighly Rated by WomenCorporatePrivateFollow7.8k followers OverviewGandhi Institute of Technology and Management, popularly known as GITAM was founded in 1980 by an inspired group of eminent intellectuals and industrialists of Andhra Pradesh led by Dr .V.V.S. Murthi, former Member of Parliament and popular philanthropist. The vision of MAHATMA, the Father of the Nation was to see India as a socially and economically resurgent country and he looked upon education as an important means to achieve this goal. Gandhi’s view of education was not narrow or sectarian. He envisages universities as institutions of higher learning that transcend all linguistic, racial and other barriers. GITAM is committed to imbibe his values and abide by his philosophy.Learn more here: read moreWhy Join Us?Join GITAM University and be part of a progressive and purpose-driven institution that values innovation, excellence, and continuous learning. Here, you’ll work alongside inspiring educators, researchers, and professionals, contributing to an environment that encourages growth, collaboration, and meaningful impact in education and beyond. read moreCompany InfoLink:Gandhi Institute of Technology and Management (GITAM) websiteBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. Fraudsters may ask you to pay in the pretext of registration fee, Refundable Fee…Read moreGandhi Institute of Technology and Management (GITAM) rolesyou might be interested inPharmacy Lab Technician0-5 YrsHyderabad(Rudraram)Posted 4 Days AgoFood and Safety Executive2-3 YrsVisakhapatnam(Rushikonda)Posted 3 Days AgoKitchen Stewarding Manager10-12 YrsVisakhapatnamPosted 3 Days AgoKey highlights at Gandhi Institute of Technology and Management (GITAM)Work LifeHighly ratedWork SatisfactionHighly ratedCompany CultureHighly ratedAwards & Recognitions2025NIRF Ranking2025QS World University Ranking2024UI Green metric Ranking2024101-200 Rank in THE Impact Ranking 2024 in SDG [hidden] Rank in THE Impact Ranking 2024 in SDG 13Company verified benefitsView allNational Pension SchemeSecure your future with contributions toward long-term financial stability.Group Mediclaim & Group Personal AccidentComprehensive health and accident coverage for peace of mind.ReviewsView all362 employee reviews4.0rated by Technical Associate in HyderabadGood skill developmentRead full reviewPowered bySalary insightsBusiness Analyst in Gandhi Institute of Technology and Management (GITAM) typically earns between₹4.9 - ₹6.1 L/yrSee detailed salary breakupPowered byBenefits & PerksView all22 employees reported these benefitsHealth & Wellness SupportLearning & Development SupportTransport / Travel SupportFree MealPowered by

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