Sales Executive - General Trade

Sales Executive - General Trade

Posted by Hindustan Coca Cola Beverages (HCCB)

Jharsuguda

Posted: imported by Jeevika

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Sales Plan Execution: a. Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR).b. Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity.2. Customer Management: Drive Relationship with Outlets through the team of Market growth representative and Account Developers to ensure sustained business.3. Market Expansion:a. Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years. b. Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc.c. Drive conversion of high value/ high visibility outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms.d. Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally. 4. Market Execution: Execute Channel Programmers, Promotional activities for the given set of outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc.5. People Management:a. Carry out on job trainings with Market growth representatives (Off Role) to improve Execution skills on the job. Track PJP (Permanent Journey Plan) Compliance and other productivity Metrics of the team and provide inputs to improve the same via OJTb. Evaluate performance and skills of MDs and provide inputs via on-the-job coaching, training etc.c. Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters of MDs and work on agreed actions. d. Review Performance and market issues to be resolved via daily Gate Meetings6. Budget Management: a. Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policies.7. Asset Control: Ensure regular tracking of our Assets and ensure asset movements etc in compliance to the Asset Policy.8. Distribution Management: In routine ensure monitoring distributor ROI, SKU wise margins, DMS (Distribution Management System), scheme spend distributor to market outlets.Business Knowledge: Knowledge of Sales & Distribution preferably in an FMCG CompanyJob Requirements: Qualifications: Graduation or MBAExperience: 2 - 4 yearsTravel: Continuous travel within the designated area 80% Travel in a monthRole: Enterprise & B2B Sales - Other,Industry Type: FMCG,Department: Sales & Business Development,Employment Type: Full Time, PermanentRole Category: Enterprise & B2B SalesEducationUG: Any GraduateKey SkillsSkills highlighted with ‘‘ are preferred keyskillsGeneral TradeROIDistributor HandlingFMCG SalesSecondary SalesPrimary SalesAbout company The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers around the world for over 137 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Fanta, Costa Coffee, Monster, Powerade, Minute Maid, Nutri Boost, and Schweppes.The Coca-Cola Bottling Investments Group (BIG) is TCCCs global bottling arm whose operations are primarily focused on markets in Asia and the Middle East, covering 13 countries with 45 plants and over 38,000 employees, serving 1.8 billion consumers. BIG has evolved over the years and the future is exciting it is currently regarded as a world-class bottler and a role model for system alignment, with many years of experience winning in the market and developing talent and innovations in the countries where it operates.Hindustan Coca-Cola Beverages (HCCB), established in 1997, is one of India’s largest FMCG companies and the largest bottling partner of The Coca-Cola Company in India. HCCB is a part of The Coca-Cola Company’s Bottling Investments Group (BIG) and is responsible for the manufacturing, packaging, sale and distribution of beverages under the trademarks of The Coca-Cola Company. The company manufactures, packages and sells, some of India’s most loved beverages – Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta, Georgia and several others.The company has a network of over 3,900 distributors, 250,000 farmers, 7,000 suppliers and over 2.5 million retail outlets, which makes the HCCB ecosystem of significant scale. The business operates in 25 states in 493 districts. Through its 18 factories, HCCB manufactures and sells 60 different products in 9 different categories.Company InfoAddress:SY.NO.104 AND 106/8, 7TH, 8TH, 9TH Floors B-WING, BRIGADE MAGNUM, KODIGEHALLI GATE, 560092, BANGALORE, Karnataka, IndiaAwarded by AmbitionBoxWinner of ABECA 2026 - AmbitionBox Employee Choice AwardsBeware of imposters! Naukri.com does not promise a job or an interview in exchange of money. Fraudsters may ask you to pay in the pretext of registration fee, Refundable Fee…Read moreSimilar jobsSales Team Lead - General TradeHindustan Coca Cola Beverages (HCCB)4.03688 reviewsAnugulSecondary SalesGeneral TradePrimary SalesDistributor HandlingFMCG SalesROITradeHandlingSecondaryTeamPosted 23 Days AgoHiring - Sales Officer (General Trade ) -BilaspurHealthkart3.9486 reviewsBilaspurGeneral TradeSalesSales OfficeFMCG SalesGeneral Trade SalesDistributor HandlingHiringTrade salesTradeDistributionOfficeHandlingPosted 4 Days AgoSales Officer - GT - PatnaMadhu Jayanti International3.6296 reviewsPatnaFMCG SalesGeneral TradeDistributor HandlingModern TradeTradeHandlingGTSGeneralPosted 23 Days AgoArea Sales OfficerAtomberg Technologies3.9615 reviewsAlleppey, ThrissurSalesTerritory SalesFMCG SalesSecondary SalesGeneral TradeDistributor HandlingSecondary SaleSecondaryTradeHandlingPosted 7 Days AgoTerritory Sales InchargeRSPL Group4.03767 reviewsVaranasi(Lohta Bazar +2)Field SalesRetail SalesB2C SalesKey Account MgmtFood & BeveragesChannel SalesGeneral TradePrimary SalesSales Support / PresalesTechnical / Service SalesSalesFMCG SalesBusiness DevelopmentTele / Inside SalesKeyFood PackingKey account managementTradeInside salesGeneralPosted 17 Days AgoJobs you might be interested inSales Team Lead - General TradeHindustan Coca Cola Bever...4.03688 reviewsAnywhere in OdishaPosted 20 Days AgoSales Team Lead - General TradeHindustan Coca Cola Bever...4.03688 reviewsAnugulPosted 23 Days AgoTerritory Sales ExecutiveFinolex Industries (FIL)3.7682 reviewsSambalpur, Murshidabad, GayaPosted 7 Days AgoSales Officer/ Senior Sales Officer- Gen Trade (FMCG)Bisk Farm4.0761 reviewsHybrid - Phulbani, Bardhaman, SambalpurPosted 23 Days AgoSales Officer, Territory Sales Incharge, TSI, Sales incharge, ASESwastiks Masalas3.267 reviewsBhubaneswarPosted 2 Days AgoReviewsView all3.7K employee reviews5.0rated by Sales Executive in ChennaiLikesActually Hccb is very very good company and very good culture . Learned lots of skills great experience with Hccb .DislikesWork life balance is depends on manager and am leaving the company due to manager issue one particular manger in north Chennai ASM Perumal he will not come to the market and he not come to the distributor any support not solving distributors issues not picking the distributors calls even he didnot picking sales executives calls also he just sit in the home managing peoples he ll not come out from his house and very poor handling the distributor and his team also no body now what he doing and management should not now his activities there is lot of issue in north Chennai distributors point but he ll not come out from his house once we given any suggestion or answered his question he ll corner the particular executive and make them to put paper that much un guessable type of human I miss HccbRead full reviewPowered bySalary insightsSales Executive in Hindustan Coca Cola Beverages (HCCB) typically earns between₹5.1 - ₹5.8 L/yrSee detailed salary breakupPowered byBenefits & PerksView all396 employees reported these benefitsLearning & Development SupportHealth InsuranceTransport / Travel SupportFree MealHealth & Wellness SupportPerformance BonusPowered by

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