Senior Marketing Manager: B2B

About zazzy

zazzy is a brand-forward demand generation agency for B2B companies. We treat brand and pipeline as one motion, not two disconnected workstreams: brand work without demand accountability is decoration, and demand generation without brand discipline burns spend fast. We work with clients across the globe.

The role

We're hiring a Senior Marketing Manager to run zazzy's brand-forward demand generation approach on two fronts: zazzy's own brand and pipeline, and delivery for a set of client accounts. You'll own outcomes across the full funnel, from brand positioning through to pipeline conversion.

What you'll own

Brand and positioning work, for zazzy itself and for client accounts: messaging frameworks, value propositions, competitive differentiation.

AEO/SEO strategy and execution: LLM Structure, keyword research, content briefs, on-page work.

The LinkedIn thought leadership program: strategies & KPIs.

Conversion and nurture programs (CRO): re-engagement of contact list, email sequences and funnel optimization, and coordination with the digital experience team on website and landing page work.

Competitor research and keeping the positioning sharp.

Weekly and monthly performance reporting across every channel.

Leading a small team and making sure all goals and KPIs are met.

What you'll bring

8-10 years of professional B2B marketing experience.

Demonstrated experience across the full funnel: brand, demand generation, and conversion.

Experience managing or mentoring a small team.

Comfortable in a founder-led environment, moving between long-term brand work and immediate client deliverables in the same week.

Working proficiency with Google Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Search Console, and AI tools.

Strong communication.

You love how AI shapes up things and brings productivity yet you apply your common sense and do not completely rely on AI.

Perks

Book a program: Get any book you want across the globe and we will get it.

Knowledge program: Learn beyond what you know and what you work. Get yourself 10x ready.

Accidental insurance

Agile team and ample growth opportunities

Startup flexibility and MNC stability