Senior Business Analyst (Product Analytics),

CriteriaMandatoryStrong Product / Business Analytics profile, with a focus on B2C digital productsMandatory (Experience 1): Must have 4+ YOE in Consumer analytics for Product / Marketing / Business / Consumer behaviour Insights for B2C Products (Don't want logistics, operations or supply-chain focused analytics profiles, they should have worked on consumer-side analytics)Mandatory (Experience 2): Must have hands-on experience with data analysis tools (SQL, Excel, Python, R)Mandatory (Experience 3): Must have hands-on experience with KPI dashboard creation and visualization platforms (Tableau, Power BI among others) for effective reporting at various organizational levelsMandatory (Experience 4): Proven ability to translate and communicate complex analytical concepts into clear, actionable insights for non-technical stakeholdersMandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.Note: Total years of experience must not exceed 6 years.Preferred CompaniesScaler, Unacademy, upGrad, BYJU’S, Vedantu, Khan Academy, Toppr, Practo, QISpine, Paytm, Paytm Money, Freo Money, Groww, Zerodha, CRED, Navi, PhonePe, Jupiter, Kuku FM, Hike Messenger, Pocket FM, Dailyhunt, Gaana, JioSaavn, MX Player, Hotstar, Gameskraft, Dream11, MPL, Nazara Technologies, WinZO