Social Media & Brand Marketing Executive

About the job:Coatings and Coatings India Pvt Ltd has its two social wings- yKnot and TBP.

yKnot is a social impact, purpose-driven brand that curates cloth-based lifestyle products like tote bags, laptop sleeves, diaries, mobile sling bags, eyewear cases, pouches, etc., all handcrafted and hand-embroidered by rural women artisans of India. It is a platform to promote rural skills in urban markets.

About TBP: The Bandhan Project (TBP) is a concept brand ecosystem built to bring impactful change. It is a space that makes impact fun, that helps people express and work towards their passion, where people meet with a common drive for impact and build sustainably scalable initiatives, and a place where each of us contributes time and not money. yKnot is the first sustainable product initiative of TBP.

Key Responsibilities:

A. Business Development

1. Strategise and plan marketing campaigns for B2B and D2C channels for the yKnot product brand.

2. Acquire leads for export partnerships and brand building overseas.

3. Work closely with Meta and Google on advertising trends and campaigns.

B. Social Media Strategy

1. Develop and maintain a monthly social media calendar for both yKnot and TBP.

2. Plan content across Instagram and other relevant social platforms.

3. Develop content themes around yKnot's products, artisans, craftsmanship, stories, impact, and brand philosophy.

4. Identify trending formats, relevant conversations, and opportunities for yKnot to participate in.

C. Content Creation and Curation

1. Conceptualise and create short-form videos, reels, posts, stories, and other social content.

2. Shoot and edit basic product and lifestyle content where required.

3. Edit reels and short-form videos independently.

4. Curate content and brief designers, photographers, and video creators when external support is needed.

5. Repurpose content across multiple platforms while adapting it to each platform's format.

D. Influencer Marketing

1. Identify relevant micro and nano influencers aligned with yKnot's and TBP's audiences and values.

2. Coordinate product gifting and PR packages.

3. Track collaborations, deliverables, and performance.

4. Build long-term relationships with creators rather than focusing only on one-off posts.

E. PR and Brand Building

1. Identify opportunities for yKnot and TBP to receive editorial, social, and digital visibility.

2. Build relationships with relevant media, creators, communities, and brand partners.

3. Coordinate PR and product-seeding initiatives.

4. Identify collaborations that can increase yKnot's brand awareness and credibility.

F. Brand Storytelling

1. Translate yKnot's artisan stories, craftsmanship, and purpose into compelling content.

2. Ensure that the brand maintains a consistent visual and communication identity.

3. Find creative ways to make handcrafted products relevant and desirable to an urban audience.

G. TBP Campaign Designing and Execution

1. Brainstorm, identify, design, and execute TBP campaigns and drives.

2. Plan and execute the social media strategy and content for TBP drives.

3. Find creative ways to expand the community and increase engagement with events and products.

4. Develop campaign strategies and manage the founders' personal social media pages.

Compensation Details:

1. Type- Full-time job, 6 days a week (Mon-Sat).

2. Work Mode- Work from the office.

3. Other commitments- Participation in exhibitions and flea markets for yKnot and community events and interactions for TBP. These events might happen on weekends.

Perks:

1. Letter of Recommendation.

2. Since the brand is in its inception and early execution level, you get to work directly with the founders' team.

3. Firsthand experience of executing strategies end-to-end.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceare from Mumbai onlySalary:₹ 2,30,000 - 2,90,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing, Branding, Video Editing, Digital Marketing, Canva, Instagram Marketing, Instagram Ads, Capcut and Content EditingAbout Company:Coatings and Coatings (India) Pvt. Ltd., incorporated in September 1994, is promoted by the Bhayani Group of companies. The group, founded in the 1930s, comprises more than 12 companies and actively pursues the objective of imparting innovative methods of manufacturing various products such as specialized chemicals used extensively by the foundry industry. The company also manufactures a range of well-accepted wood coatings based on melamine, polyurethane, and polyester molecules in addition to industrial denatured ethyl alcohol.

Responsibilities

Coatings and Coatings India Pvt Ltd has its two social wings- yKnot and TBP.

yKnot is a social impact, purpose-driven brand that curates cloth-based lifestyle products like tote bags, laptop sleeves, diaries, mobile sling bags, eyewear cases, pouches, etc., all handcrafted and hand-embroidered by rural women artisans of India. It is a platform to promote rural skills in urban markets.

About TBP: The Bandhan Project (TBP) is a concept brand ecosystem built to bring impactful change. It is a space that makes impact fun, that helps people express and work towards their passion, where people meet with a common drive for impact and build sustainably scalable initiatives, and a place where each of us contributes time and not money. yKnot is the first sustainable product initiative of TBP.

Key Responsibilities:

A. Business Development

1. Strategise and plan marketing campaigns for B2B and D2C channels for the yKnot product brand.

2. Acquire leads for export partnerships and brand building overseas.

3. Work closely with Meta and Google on advertising trends and campaigns.

B. Social Media Strategy

1. Develop and maintain a monthly social media calendar for both yKnot and TBP.

2. Plan content across Instagram and other relevant social platforms.

3. Develop content themes around yKnot's products, artisans, craftsmanship, stories, impact, and brand philosophy.

4. Identify trending formats, relevant conversations, and opportunities for yKnot to participate in.

C. Content Creation and Curation

1. Conceptualise and create short-form videos, reels, posts, stories, and other social content.

2. Shoot and edit basic product and lifestyle content where required.

3. Edit reels and short-form videos independently.

4. Curate content and brief designers, photographers, and video creators when external support is needed.

5. Repurpose content across multiple platforms while adapting it to each platform's format.

D. Influencer Marketing

1. Identify relevant micro and nano influencers aligned with yKnot's and TBP's audiences and values.

2. Coordinate product gifting and PR packages.

3. Track collaborations, deliverables, and performance.

4. Build long-term relationships with creators rather than focusing only on one-off posts.

E. PR and Brand Building

1. Identify opportunities for yKnot and TBP to receive editorial, social, and digital visibility.

2. Build relationships with relevant media, creators, communities, and brand partners.

3. Coordinate PR and product-seeding initiatives.

4. Identify collaborations that can increase yKnot's brand awareness and credibility.

F. Brand Storytelling

1. Translate yKnot's artisan stories, craftsmanship, and purpose into compelling content.

2. Ensure that the brand maintains a consistent visual and communication identity.

3. Find creative ways to make handcrafted products relevant and desirable to an urban audience.

G. TBP Campaign Designing and Execution

1. Brainstorm, identify, design, and execute TBP campaigns and drives.

2. Plan and execute the social media strategy and content for TBP drives.

3. Find creative ways to expand the community and increase engagement with events and products.

4. Develop campaign strategies and manage the founders' personal social media pages.

Compensation Details:

1. Type- Full-time job, 6 days a week (Mon-Sat).

2. Work Mode- Work from the office.

3. Other commitments- Participation in exhibitions and flea markets for yKnot and community events and interactions for TBP. These events might happen on weekends.

Perks:

1. Letter of Recommendation.

2. Since the brand is in its inception and early execution level, you get to work directly with the founders' team.

3. Firsthand experience of executing strategies end-to-end.