Influencer Marketing Specialist

We’re looking for someone who can build and scale a creator-led growth engine, not just manage influencer workflows.

This role sits at the intersection of brand, product marketing, and creator partnerships. You’ll be responsible for driving awareness, shaping how our brand shows up across social platforms, and turning creator collaborations into measurable business outcomes.

You’ll work closely with the CEO and marketing team to make creators a core growth channel, not a side experiment.

What you’ll do

Own end-to-end creator-led campaigns from insight to idea and execution to performance

Design campaigns that drive awareness, engagement, and revenue

Researching and finding the right set of creators based on our target audience

Reaching out, negotiating, and getting relevant creators to work with us based on the ROI and CAC metrics set internally

Building relationships, engaging with these creators, and building an influencer network that we can keep tapping into

Keyword + content research to be able to share the right content recommendations for creator collabs to make each project super successful

Tracking and reporting key metrics set by the team internally for creator collabs

Bring in new ideas based on platform trends and brand use cases

What we’re looking for

4–6 years of experience in creator marketing, brand marketing, product marketing, or growth roles

Proven experience in running campaigns that drove awareness and/or revenue

Strong understanding of content performance across YouTube, Instagram, and TikTok

Ability to think in terms of distribution, storytelling, and positioning

Comfortable working with metrics like CAC, ROI, conversions, and attribution

Strong communication skills — able to influence creators and align them with business goals

High ownership — can operate independently and drive outcomes

Nice to have

Experience working with SaaS/edtech /research tools

Understanding of student, researcher, or academic audiences