PPC Executive

Roles and Responsibilities:

Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.

Experiment with new platforms and channels.

Ensure ads are creative and displayed appropriately.

Monitor costs and return on investment (ROI).

End to End campaign management & setup.

Continual testing and optimization.

Skills and Qualifications:

Bachelor’s degree required.

1-2 years of experience in Google Campaigns.

Relevant previous experience and success within a similar PPC or Digital Marketing focused role.

Google Ads and Google Analytics certified.

Current knowledge of Google Analytics and other digital marketing software and tools.

Strong analytical ability and experience to work with a variety of data sources.

Strong Excel experience.

Ability to communicate effectively.