Lead Generation Executive / Appointment Setter

About The Growth Union

The Growth Union is a strategy-led growth consultancy helping businesses build and execute growth across marketing, sales, digital infrastructure and business development.

We are looking for a Lead Generation Executive / Appointment Setter to join our team and work on lead generation for The Growth Union as well as our client accounts .

Key Responsibilities

Identify and research potential B2B prospects and decision-makers. Build targeted prospect lists based on industry, company size, geography and other criteria. Conduct outbound prospecting through LinkedIn, email, phone calls and other channels . Initiate conversations with prospects and understand their basic business requirements. Qualify leads based on predefined criteria. Follow up with prospects consistently and professionally. Schedule qualified meetings/appointments for the sales team. Maintain accurate prospect and follow-up records. Work across multiple campaigns and client accounts. Track outreach, responses, qualified leads and appointments booked. Continuously improve prospecting lists, messaging and outreach performance.

Requirements

02 years of experience in lead generation, appointment setting, telecalling, inside sales or business development . Freshers with strong communication and convincing skills can also apply. Excellent verbal and written communication skills. Comfortable speaking with business owners, founders and senior decision-makers. Good research and prospecting skills. Comfortable with cold calling, LinkedIn outreach and follow-ups. Basic understanding of B2B sales and lead generation. Good working knowledge of Google Sheets/Excel. Target-oriented, organised and persistent. Willingness to learn and take ownership of results.

Good to Have

Experience with LinkedIn Sales Navigator . Experience using CRM or lead management tools. Experience with email outreach platforms. Previous experience working with agencies, consultancies, SaaS or B2B businesses. Basic understanding of digital marketing and business services.

Work Schedule

Hybrid 3 days a week from our Gurugram office and 3 days remote.

Monday To Saturday, 10 AM to 6 PM

Candidates must be comfortable working from our Gurugram office three times a week .

What We Offer

Hands-on experience in B2B lead generation and business development. Opportunity to work on campaigns across The Growth Union and multiple client businesses . Exposure to different industries, business models and decision-makers. Learning opportunities across sales, marketing and growth. Performance-driven environment with opportunities for career growth. .