Assistant General Manager Acquisition

About the job

As the AGM - Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

Develop and implement a cohesive marketing plan for player acquisition through various platforms.

Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.

Create aggressive monthly and quarterly acquisition plans and ensure we meet them.

Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behaviour, usage, and spending.

Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.

Prepare regular reports and presentations on marketing metrics.

Conduct market analysis to identify challenges and opportunities for growth.

Provide guidance and ideas to organize effective marketing events.

Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

Demonstrable experience in a senior role leading acquisition as well as designing and implementing successful marketing campaigns.

Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.

Advanced Excel skills and knowledge of SQL and Tableau is preferable.

Ability to creatively solve business problems through strategic and innovative approaches.

Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.

Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.

Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.

Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.