Google Ads Performance Marketer – D2C eCommerce

This role is about both capturing intent and creating demand—not just bidding on keywords or generating video views. You’ll manage campaigns end to end, identify opportunities to scale, and work closely with our creative and growth teams to improve performance.

What You’ll Do

Manage Google Ads accounts for D2C ecommerce brands

Plan, launch, and optimize: Brand and non-brand Search, Google Shopping, Performance Max

Capture high-intent traffic and scale campaigns profitably

Optimize campaigns for ROAS, CPA, revenue, and profitable growth

Analyze search terms, reduce wasted spend, and identify new opportunities

Improve product feeds and maintain Merchant Center health

Test bidding strategies, campaign structures, audiences, offers, and landing pages

Work closely with creative teams to develop better hooks, formats, and ad concepts

Track performance, identify what is driving results, and communicate clear next steps

Ensure campaign tracking and attribution are set up and functioning correctly

What We’re Looking For

Hands-on experience managing Google Ads for D2C or ecommerce brands

Strong understanding of Search, Shopping, Performance Max, and YouTube

Experience working with meaningful ad budgets and scaling campaigns profitably

A clear understanding of ecommerce metrics, including ROAS, CPA, AOV, conversion rate, and revenue

Experience with Google Merchant Center and product-feed optimization

Familiarity with GA4, Google Tag Manager, and conversion tracking

Ability to diagnose performance issues beyond the campaign dashboard

Strong analytical thinking with a practical, action-oriented approach

Comfortable collaborating with creative, media, and growth teams

You’ll Be a Strong Fit If

You think beyond keywords, bids, and campaign settings

You understand how creative, offers, landing pages, and product feeds affect performance

You know when to scale, when to restructure, and when to stop wasting spend

You can explain performance clearly without hiding behind jargon

You’re comfortable taking ownership and being accountable for outcomes

This is not a role for someone who only monitors dashboards or follows automated recommendations. We’re looking for someone who can actively improve accounts, find growth opportunities, and connect media buying with the wider customer journey.