Acquisition Specialist

Job Title: Acquisition Specialist

Location: Bangalore

Work Mode: On-Site (Full-time)

Role Overview

Learnyst is building a webinar-first growth engine to onboard and scale 10,000+ creators in India.

As a Acquisition Specialist, you will own the end-to-end webinar funnel, from creator onboarding to revenue generation & turning webinars into a primary acquisition and monetisation channel.

You will work closely with founders, creators, marketing, and product teams to design, optimise, and scale high-converting webinar systems.

Core Responsibilities1. Webinar Funnel Ownership (Primary KPI: Revenue)

Own the entire webinar funnel:

Ads - Landing page - Registration - Attendance - Engagement- Conversion - Upsell

Drive creator-led webinars as the core acquisition channel

Optimise for:

Cost per registration (CPR)

Show-up rate

Conversion rate

Revenue per webinar

Build repeatable webinar formats across:

Test prep (JEE/NEET)

Skill-based creators

Upskilling & professional courses

Corporate trainers

2. Creator Onboarding & Enablement

Identify and onboard high-potential education creators

Help creators to:

Structure their website, webinar topic & pitch

Design offers are aligned with pricing models

Deliver high-converting sessions

Build a “Webinar Playbook” for creators:

Hook frameworks

Storytelling

Offer positioning

Objection handling

3. Offer & Monetisation Strategy

Co-create webinar offers with creators:

Low-ticket entry

Free Trial-based Offers

Experiment with:

GMV-based pricing models

NO RISK offers

Scarcity & urgency frameworks

Improve CAC: LTV ratio

4. Promotion & Demand Generation

Plan and execute a multi-channel acquisition strategy:

Paid ads (Meta, Google)

Creator audiences (organic + partnerships)

Email, WhatsApp, retargeting

Work with the performance team to:

Scale winning funnels

Build systems to reduce dependency on paid ads over time

5. Webinar Experience & Conversion Optimisation

Improve live webinar experience:

Scripts

Polls

Engagement hooks

Q&A handling

Reduce drop-offs and maximise:

Watch time

Offer visibility

Conversion intent

Work closely with sales

6. Automated Webinar Engine

Build and scale automated webinar funnels and optimise automated funnels for:

Consistent daily SQLs

Consistent daily automated sales

7. Analytics & Funnel Intelligence

Track and analyse:

Registration - Attendance - Conversion funnel

Creator-wise performance

Channel-wise ROI

Build dashboards for:

Revenue

CAC

Payback period

Identify bottlenecks and run rapid experiments

8. Cross-Functional Alignment

Work with:

Marketing to build offers and performance marketing campaigns.

Product to improve the LIVE experience of the Learnyst platform during webinars.

Sales to Align on follow-ups, closing high-value potentials

Ensure tight execution across teams without bottlenecks

What Success Looks Like (6 Months)

Built a scalable webinar engine, contributing a significant % of new revenue

Onboarded and activated high-performing creators via webinars

Established repeatable, high-converting webinar formats

Launched automated webinar funnels, generating consistent daily revenue

Improved key metrics:

Show-up rate

Conversion rate

Revenue per webinar

Qualifications & Skills

Two to five years of experience in:

Webinar funnels / info-product funnels

Performance marketing/growth/funnel optimisation

Strong understanding of:

Consumer psychology & conversion

Info-product / cohort-based course sales

Hands-on experience with:

Webinar platforms (Zoom, WebinarJam, etc.)

Funnel tools & landing pages

Analytical mindset:

Comfortable with metrics, dashboards, and experimentation

High ownership mindset

Good to Have:

Experience working with creators/educators.

Exposure to the Indian Ed-tech and creator market.