Director Sales (Automotive Electronics) (Delhi)

Position: Director Sales (Automotive Electronics)

Location: Bengaluru

Role Overview:

The Director Sales (Automotive Electronics) will be responsible for driving strategic business growth, customer acquisition, revenue, and profitability across the Automotive Electronics business.

The ideal candidate will have a strong track record of selling automotive electronics systems and sub-systems directly to Automotive OEMs and Tier-1 suppliers, with demonstrated experience in products such as Electronic Control Units (ECUs), automotive electronics clusters, instrument clusters, display systems, infotainment systems, telematics, communication/connectivity systems, ADAS electronics, body electronics, and other vehicle electronic systems.

The role will involve developing senior-level relationships with Automotive OEMs, identifying new business opportunities, leading RFQ/RFI/RFP engagements, managing commercial negotiations, and converting opportunities into long-term business relationships.

The incumbent will own the complete sales lifecyclefrom market development, opportunity identification and customer engagement through RFQ management, commercial negotiation, business award, and strategic account growth.

The role requires close collaboration with Engineering, Program Management, Manufacturing, Quality, Supply Chain, Finance, and other internal functions to ensure successful customer acquisition and sustainable business growth.

The position requires extensive interaction with Automotive OEMs and Tier-1 customers and involves frequent travel across India and internationally, as required.

Key Responsibilities

1. Business Development & Sales

• Drive order intake, revenue, profitability, and market share growth for the Automotive Electronics business.
• Develop and execute strategic sales and business development plans aligned with organizational objectives.
• Identify and acquire new Automotive OEM and Tier-1 customers.
• Build and manage a robust sales pipeline to achieve annual revenue and order booking targets.
• Develop account growth strategies for key customers and maximize wallet share.
• Identify new vehicle electronics opportunities across passenger vehicles, commercial vehicles, EVs, and emerging mobility platforms.
• Lead RFQ/RFI/RFP pursuits from opportunity identification and qualification through proposal submission, negotiation, and business award.
• Develop and execute customer-specific capture strategies for high-value opportunities.

2. Automotive Electronics Product Sales

• Drive sales of automotive electronics systems and sub-systems to OEMs and Tier-1 customers.
• Leverage existing relationships and networks across Automotive OEM purchasing, engineering, sourcing, and senior management functions.
• Demonstrate strong understanding of products such as:
• Electronic Control Units (ECUs)
• Instrument Clusters / Digital Clusters
• Display Systems
• Infotainment Systems
• Telematics and Connectivity Systems
• Communication Systems
• ADAS Electronics
• Body Control Electronics
• Gateway and Vehicle Networking Systems
• Battery Management Systems (BMS)
• Power Electronics
• EV Electronics
• Understand customer technology roadmaps and identify opportunities to position the company's products, engineering capabilities, manufacturing capabilities, and system integration solutions.
• Work closely with technical teams to develop customer-specific solutions and value propositions.

3. Strategic Account Management

• Establish and maintain CXO and senior-management relationships with Automotive OEMs and Tier-1 customers.
• Develop long-term strategic partnerships with key accounts.
• Understand customer product, platform, technology, sourcing, and localization strategies.
• Develop strategic account plans and identify opportunities for cross-selling and up-selling.
• Increase wallet share within existing accounts.
• Proactively manage customer expectations and ensure high levels of customer satisfaction.
• Act as the senior commercial interface between the organization and strategic customers.

4. Market Development

• Monitor Automotive Electronics market trends, OEM sourcing strategies, technology developments, and competitive activity.
• Identify emerging opportunities in:
• Electric Vehicles (EV)
• ADAS
• Connected Vehicles
• Infotainment
• Digital Cockpit
• Displays
• Telematics
• Vehicle Connectivity
• Power Electronics
• Battery Management Systems
• Body Electronics
• Vehicle Networking
• Develop market-entry and market-penetration strategies for new customers and product segments.
• Build business cases for new markets, products, customers, and geographies.
• Maintain strong industry intelligence regarding OEM platforms, upcoming vehicle programs, sourcing decisions, and technology roadmaps.

5. Commercial Management

• Lead pricing strategy, commercial proposals, negotiations, and business closure.
• Own commercial discussions with customer procurement and sourcing teams.
• Ensure .