Senior Customer Insights Associate Director Brand Strategy & Analytics

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About Arenaflex

Arenaflex is a global leader in delivering cuttingedge communication solutions that connect people, businesses, and communities. With a portfolio that spans mobile, digital, and enterprise services, we empower our customers to thrive in an increasingly connected world. Our culture is built on innovation, collaboration, and a relentless focus on customer success. At arenaflex, we believe that data is the compass that guides every strategic decision, and we are committed to turning insights into action that drives measurable impact.

Why This Role Matters

As the Customer Insights Associate Director, you will be the strategic partner to arenaflexs senior leadership, translating complex data into clear, actionable narratives that shape brand experience, messaging, and public relations. Your expertise will help us understand what our customers truly value, how they perceive us, and how we can elevate arenaflexs brand to new heights. This is a unique opportunity to lead crossfunctional teams, collaborate with external partners, and influence the direction of arenaflexs brand strategy on a global scale.

Key Responsibilities

Strategic Partnership with Senior Leadership: Work closely with Csuite executives and brand stewards to identify critical business challenges and develop datadriven insights that inform brand experience strategies, messaging frameworks, and public relations initiatives.

Custom Research Design: Lead the creation of bespoke research studies that support arenaflexs Brand Measurement Trackers, ensuring that findings are actionable and directly tied to brand strategy objectives.

Advanced Analytics Leadership: Guide external research agency analytics teams in performing sophisticated analysessuch as driver and correlation studies, perceptual mapping, and segmentationto uncover deep insights and identify new growth opportunities.

Annual State of the Brand Report: Head a crossfunctional team to produce the annual State of the Brand report, delivering a comprehensive, enterprisewide view of arenaflexs brand health, strengths, and areas for improvement.

Research Agency Management: Oversee all phases of custom research projectsfrom scoping and design to execution and deliveryensuring that insights enhance brand perception and inform strategic communications.

Activation & Sponsorship Collaboration: Partner with the sponsorship team to identify fancentric activations, measure their impact on brand associations, and optimize future sponsorship strategies.

Corporate Social Responsibility (CSR) Research: Work with the CSR team to conduct research that validates the relevance and impact of arenaflexs social initiatives, ensuring alignment with stakeholder expectations and societal needs.

Team Leadership & Development: Mentor and manage a highperforming analytics and research team, fostering a culture of curiosity, continuous improvement, and datadriven decision making.

Stakeholder Communication: Translate complex data findings into compelling narratives for diverse audiences, including senior executives, marketing teams, and external partners.

Essential Qualifications

Minimum of eight years of progressive experience in market research, brand analytics, or consumer insights, with a proven track record of influencing strategic decisions.

Deep knowledge of media monitoring and analysis tools (e.g., Meltwater, Brandwatch, Talkwalker).

Advanced analytical skills, including proficiency in statistical software (SPSS, SAS, R, or Python) and data visualization platforms (Tableau, Power BI).

Exceptional written and verbal communication abilities, with experience presenting insights to Csuite audiences.

Demonstrated ability to design and execute both primary and secondary research projects at scale.

Experience conducting market research specifically for public relations and brand communication purposes.

Strong project management skills, with a history of delivering projects on time and within budget.

Proven experience managing crossfunctional teams or influencing stakeholders without direct authority.

Familiarity with both consumer (B2C) and businesstobusiness (B2B) audiences, and the ability to tailor insights accordingly.

Preferred Qualifications

Experience in social media strategy and analytics, including platformspecific insights (e.g., Instagram, LinkedIn, TikTok).

Background in corporate social responsibility research and impact measurement.

Advanced degrees in Marketing, Statistics, Business Analytics, or related fields.

Experience working with global brands and navigating multicultural market dynamics.

Skills & Competencies

Strategic Thinking: Ability to see the big picture and translate data into forwardlooking brand strategies.

Data Storytelling: Craft compelling narratives that resonate with both analytical and nonanalytical stakeholders.

Leadership & Influence: Inspire teams, build consensus .