Senior Medical Representative - Healthcare Equipment Sales

Title: Senior Medical Representative Healthcare Equipment SalesLocation: DelhiExperience:

4-7 years of field sales experience in medical devices, healthcare equipment, diagnostics, pharmaceutical sales, or healthcare services.

Proven experience in referral generation and business development.

Industry Preference:

Healthcare Equipment, Medical Devices, Audiology, Diagnostics, Hospitals, Pharma, Healthcare Services, Insurance, or other referral-driven healthcare businesses.

Role Objective:

Senior Medical Representatives responsible for expanding the referral network and driving business growth for hearing healthcare solutions.

The role is field-based and requires extensive interaction with healthcare professionals, hospitals, clinics, and institutional partners to generate patient referrals and promote hearing assessment and hearing aid solutions.

Key Responsibilities:

Develop and expand referral networks among healthcare professionals and institutions.

Build strong relationships with ENT specialists, physicians, pediatricians, audiologists, hospitals, clinics, diagnostic centres, senior-care facilities, NGOs, and corporate healthcare partners.

Promote Priority Hearing's products and services, including hearing assessments, hearing aids, cochlear implant support services, and audiology solutions.

Conduct regular field visits to healthcare providers and referral partners.

Generate patient referrals and ensure smooth coordination between referral sources and Priority Hearing centres.

Identify and develop new business opportunities and untapped geographical markets.

Organize and support hearing screening camps, awareness programs, health talks, and institutional engagement activities.

Track referral performance from source generation through consultation, conversion, and revenue realization.

Reactivate inactive referral partners and strengthen existing relationships.

Maintain accurate daily call reports, field activity records, and referral MIS.

Collaborate closely with audiologists and centre teams to maximize patient conversion.

Consistently achieve monthly referral, patient acquisition, and revenue targets.

Uphold ethical standards and compliance in all interactions with healthcare professionals and institutions.

Key Performance Indicators (KPIs):

New Referral Sources Activated

Active Referral Sources Managed

Referral Patients Generated

Referral-to-Appointment Conversion Rate

Referral-to-Sale Conversion Rate

Revenue Generated

Average Revenue per Referral Source

Productive Field Visits and Meetings

Dormant Referral Source Reactivation

Monthly Sales Target Achievement

Candidate Profile:

The ideal candidate should be:

Highly energetic and self-motivated

Excellent at relationship building and networking

Strong communicator and presenter

Target-driven with a proven sales track record

Persistent and proactive in follow-ups

Professional and well-groomed

Comfortable meeting doctors, hospital administrators, and senior healthcare professionals

Strong in territory management and business development

High integrity and ethical conduct

Preferred Background:

4-7 years of field sales experience in medical devices, healthcare equipment, diagnostics, pharmaceutical sales, or healthcare services.

Established network with doctors, hospitals, clinics, and healthcare institutions in Delhi NCR.

Proven experience in referral generation and business development.

Familiarity with healthcare sales processes and stakeholder management.