Senior Marketing Executive - Fresher (WFH & Part Time)

About the job:Key Responsibilities:

1. Develop a 6-month roadmap that segments budgets and channels appropriately across the three pillars: Healthcare (trust & compliance), EdTech (high-volume lead generation), and Media (virality & PR).

2. Ensure all healthcare marketing adheres to patient data privacy laws (like DPDP/HIPAA) and medical advertising regulations.

3. Set up account-based marketing (ABM) and LinkedIn outreach for hospital administrators and doctors.

4. Build high-converting landing pages, webinars, and automated email sequences for competitive exam prep.

5. Track distinct metrics for each vertical (e.g., Cost Per Lead for students vs. Cost Per Acquisition for hospital contracts).

6. Direct the junior executive and coordinate with any niche freelancers (like medical writers or video editors).Who can apply:Only those candidates can apply who:Salary:₹ 3,00,000 - 6,00,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Skills required:Google AdWords, Market Analysis, Search Engine Optimization (SEO), Lead Generation, B2B Sales, Market research, Marketing, Marketing Campaigns and Marketing AutomationOther Requirements:0–2 years of growth marketing experience, with a proven track record in at least two of your core sectors (Health Care / Tech, EdTech, Media).Deep understanding of B2B lead generation (for hospitals) AND high-volume B2C ad buying (for students).Ability to navigate strict advertising policies on Meta and Google (especially regarding medical/health claims).About Company:We are a bootstrapped startup based in India with a unique product portfolio spanning three sectors: B2B Healthcare (Hospitals/Clinics), B2C EdTech (Competitive Exams), and Media/News.

Responsibilities

Key Responsibilities:

1. Develop a 6-month roadmap that segments budgets and channels appropriately across the three pillars: Healthcare (trust & compliance), EdTech (high-volume lead generation), and Media (virality & PR).

2. Ensure all healthcare marketing adheres to patient data privacy laws (like DPDP/HIPAA) and medical advertising regulations.

3. Set up account-based marketing (ABM) and LinkedIn outreach for hospital administrators and doctors.

4. Build high-converting landing pages, webinars, and automated email sequences for competitive exam prep.

5. Track distinct metrics for each vertical (e.g., Cost Per Lead for students vs. Cost Per Acquisition for hospital contracts).

6. Direct the junior executive and coordinate with any niche freelancers (like medical writers or video editors).