Content Strategist

Build a short-term & long-term Content strategy for company

Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.

Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content

Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.

Analyze data in decision making for content design and market rollout, Track and calculate content ROI

Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers

Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas

Desired Skills:

8+ years of experience in content production and strategy

Should be hands on & should be able to manage teams at the same time

Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale

Strong creative/design skills with high attention to detail

Project management experience is a plus 4

Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.