Marketing & Brand Strategy Manager

Job Title: Marketing & Brand Strategy Manager Location: Arjan Garh, Delhi Job type: Full time, Onsite About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.Key Responsibilities:-·      Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.·      B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.·      Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).·      Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.·      Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.Required Skills & ExpertisePlatform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.Strategic Depth: Proven track record in Media Planning and Brand Architecture.Analytical Rigor: Ability to translate raw data into actionable growth insights.Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.Qualifications·      Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.·      MBA in Marketing or a related field is highly preferred.