Lead Product Designer (Growth) - B2C

ROLES AND RESPONSIBILITIES:As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.WHAT YOU'LL DO?Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimizationDesign and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvementsOwn critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanismsTranslate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiencesDesign scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiativesCollaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metricsOptimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterationsEstablish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinkingGROWTH-SPECIFIC FOCUS AREAS:User acquisition and conversion optimizationOnboarding and activation experience designSubscription and monetization flow optimizationRetention and re-engagement campaign designReferral and viral growth mechanism designPersonalization and recommendation interface designIDEAL CANDIDATE:Masters/Bachelor's from premier institutions (IIT, BITS, NID)3-7 years of full-stack product design experience with proven growth impactStrong portfolio demonstrating conversion optimization and growth-focused design solutionsExperience with growth experimentation, A/B testing, and data-informed design decisionsProficiency in Figma, prototyping tools, analytics platforms, and growth measurement toolsUnderstanding of subscription business models, pricing psychology, and monetization strategiesExperience designing for both web and mobile platforms at scaleStrong analytical mindset with ability to translate business metrics into design solutionsKnowledge of user acquisition channels and performance marketing touchpointsBONUS TRAITS:Experience in subscription-based or marketplace productsBackground in conversion rate optimization (CRO)Understanding of international market expansion and localizationExperience with AI-powered personalization and recommendation systems