Performance Marketing Specialist

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALISTKey Responsibilities:Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.Handle multiple client accounts and manage campaigns across different industries and business requirements.Independently manage assigned projects as well as collaborate effectively with the performance marketing team.Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.Required Skills & Experience:Proven hands-on experience working with both Google Ads and Meta Ads.Experience working with e-commerce websites and performance marketing campaigns is highly preferred.Experience handling multiple clients/accounts simultaneously.Ability to independently manage projects from campaign planning and execution to optimization and reporting.Experience working both individually and as part of a team.Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.Excellent communication and client-handling skills.