Sr. Manager - Digital Media Planning & Strategy

About the CompanyRanked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.Roles & responsibilities:• Proven experience in Digital Marketing and an understanding of Media channels.• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a   communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)• Flair for communication and presentation to engage and influence stakeholders positively.• Creation of tactical plan presentation and supporting media plan templates• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights• Set budget allocation & key channels identified for each to hit the objective• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients• Work on the brand portfolio, brand positioning, and GTM strategy as necessary• Expertise in problem-solving and technology development.Requirements:• At least 4 years of relevant experience (strategy, media, consulting, research)• Experience in digital media, advertising, marketing• Solid grasp of digital marketing, especially a deep knowledge of digital media• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs• Understanding of brand and DR objectives• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions