Product Marketing Manager

Job Description:We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.Responsibilities:Develop and execute online advertising campaigns across various channels, including search, display, and social mediaOptimize CPC bids to achieve maximum ROI and drive revenue growthConduct keyword research and analysis to identify high-value search terms and optimize ad targetingAnalyze campaign performance data and use insights to inform campaign optimization and strategic decisionsCreate ad copy and messaging that effectively communicates our value proposition and drives clicks and conversionsCollaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectivesStay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performanceIdentify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experienceManage advertising budget and ensure campaigns are executed within budget constraintsCreate reports and presentations to communicate campaign performance to stakeholdersQualifications:Bachelor's degree in marketing, business, or a related field4+ years of experience in online advertising with a focus on CPC optimizationStrong analytical skills and ability to use data to inform decision-makingExperience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe AnalyticsStrong written and verbal communication skills, with the ability to create compelling ad copy and messagingDemonstrated ability to work effectively with cross-functional teams, including product, sales, and analyticsExperience in B2B technology or software markets preferredExperience in a startup or high-growth environment preferredIf you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.