Search Engine Optimization (SEO) Associate

About the job:Key responsibilities:

Key Responsibilities - Website SEO Executive

Manage and execute on-page and technical SEO activities for the AURAFLORAL Studio website.

Conduct keyword research for flowers, gifting, luxury floral products, home d cor, wellness and related product categories.

Optimise website product pages, category pages, landing pages, page titles, meta descriptions, headings, URLs and image ALT tags.

Prepare and optimise SEO-friendly product descriptions and website content.

Monitor and improve Google Search rankings, organic traffic, impressions, clicks and CTR using Google Search Console and Google Analytics.

Identify and resolve SEO issues, including broken links, duplicate content, indexing issues, missing metadata and other technical SEO problems.

Implement internal linking and recommend improvements to website navigation and content structure.

Optimise website images, including file names, ALT text, image size and SEO relevance.

Work on local SEO for Pune/Koregaon Park, including optimisation of Google Business Profile and location-based keywords.

Support SEO activities for Fresh Flowers, Artificial Flowers, Dry Flowers, Luxury Products and Wellness Products.

Research competitors and identify new SEO keywords, content opportunities and ranking opportunities.

Coordinate with the website developer, digital marketing team and creative team for implementation of SEO recommendations.

Regularly monitor website performance and prepare weekly/monthly SEO reports covering rankings, traffic, indexing, keywords and conversions.

Assist in improving the website's visibility through SEO, GEO, AEO and LLM-oriented content optimisation.

Keep track of Google algorithm updates and implement relevant SEO improvements.

The role will involve hands-on execution as well as regular monitoring and reporting, with the objective of improving AURAFLORAL Studio's organic visibility, website traffic, local search presence and online enquiries/sales.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,50,000 - 3,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:5 days a weekSkills required:Social Media Marketing, Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Search Engine Optimization (SEO) and English Proficiency (Written)Other Requirements:passion for work , well experiencedAbout Company:AuraFloral is a floral company. We make fresh artificial and dry bouquets and deliver pan-India. We do corporate weddings and party decor

Responsibilities

Key responsibilities:

Key Responsibilities - Website SEO Executive

Manage and execute on-page and technical SEO activities for the AURAFLORAL Studio website.

Conduct keyword research for flowers, gifting, luxury floral products, home d cor, wellness and related product categories.

Optimise website product pages, category pages, landing pages, page titles, meta descriptions, headings, URLs and image ALT tags.

Prepare and optimise SEO-friendly product descriptions and website content.

Monitor and improve Google Search rankings, organic traffic, impressions, clicks and CTR using Google Search Console and Google Analytics.

Identify and resolve SEO issues, including broken links, duplicate content, indexing issues, missing metadata and other technical SEO problems.

Implement internal linking and recommend improvements to website navigation and content structure.

Optimise website images, including file names, ALT text, image size and SEO relevance.

Work on local SEO for Pune/Koregaon Park, including optimisation of Google Business Profile and location-based keywords.

Support SEO activities for Fresh Flowers, Artificial Flowers, Dry Flowers, Luxury Products and Wellness Products.

Research competitors and identify new SEO keywords, content opportunities and ranking opportunities.

Coordinate with the website developer, digital marketing team and creative team for implementation of SEO recommendations.

Regularly monitor website performance and prepare weekly/monthly SEO reports covering rankings, traffic, indexing, keywords and conversions.

Assist in improving the website's visibility through SEO, GEO, AEO and LLM-oriented content optimisation.

Keep track of Google algorithm updates and implement relevant SEO improvements.

The role will involve hands-on execution as well as regular monitoring and reporting, with the objective of improving AURAFLORAL Studio's organic visibility, website traffic, local search presence and online enquiries/sales.