Senior Market Analyst (Patient Insights & Primary Market Research) (Hyderabad)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Senior Market Analyst (Patient Insights & Primary Research) Roche India Roche Services & Solutions

Chennai / Hyderabad A healthier future. Its what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

Thats what makes us Roche.

Roche has established Global Analytics and Technology Center of Excellence (GATE) in India to drive analytics & technology driven solutions by partnering with Roche affiliates across the globe.

Your Opportunity

As a Senior Market Analyst for Patient Insights & Primary Research, you will serve as the primary architect of our understanding of the human side of healthcare, working closely with global affiliates to bridge the gap between traditional market research and deep-dive patient analytics.

This role is designed for a strategic researcher who looks beyond the \"what\" of market trends to uncover the \"why\" of patient behavior, translating internal and external data into high-quality, empathetic solutions for complex business problems. By synthesizing primary fieldwork with secondary insights - ranging from claims data to social listening - you will ensure that every business strategy is grounded in the authentic reality of the patient and caregiver experience, ultimately delivering actionable intelligence that drives patient-centered innovation. You will also own the patient strategy measurement framework, partnering with research and data vendors to ensure it reflects real patient reality.

Core Responsibilities:

1. Specialized Patient Research & Execution

• End-to-End PMR: Lead the design and execution of primary research studies. This includes authoring patient-centered screeners and surveys, coordinating recruitment of diverse populations, and managing fieldwork vendors
• Mixed-Methods Analysis: Conduct hands-on quantitative and qualitative analysis of research data - including MaxDiff, conjoint, cluster, and factor analysis - ensuring rigor, data quality, and representative sampling across portfolios

2. Quantitative Research & Analysis

• Apply a solid understanding of basic statistical concepts to analyze data from primary and secondary research studies
• Work hands-on with raw data from quant studies - cleaning, analyzing, and charting data into a meaningful story (ATUs, Trackers)
• Run MaxDiff survey analysis, conjoint studies, cluster analysis, factor analysis, and similar techniques, using statistical software packages such as SPSS, R, or SAS (highly preferred)

3. Qualitative Research & Synthesis

• Synthesize qualitative insights into a meaningful, impactful, and motivating story. Conduct desk research to provide background insights on a given topic, and build landscape or topical reports utilizing information available in the public domain
• Synthesize insights from multiple channels - including patient-level and operational data - into a business-relevant, meaningful narrative

4. Patient Strategy KPI Ownership & Reporting

• Measurement Framework Ownership: Own and report on the organization's patient strategy measurement framework, covering metrics such as patient experience, digital engagement and utilization, treatment initiation, onboarding milestones, and patient drop-off/retention
• Baselining & Gap Resolution: Establish baselines where none currently exist, partnering with internal teams and external vendors to identify available data, close measurement gaps, and evolve the framework as new services and data sources come online

5. Multi-Source Insight Synthesis (The \"Insight Engine\")

• Holistic Mining: Proactively synthesize insights from a diverse range of sources: medical literature, patient advocacy groups, social listening, forums, claims data, and proprietary internal databases
• Trend Spotting & Actionable Storytelling: Act as the subject matter expert on healthcare industry trends, spotting patterns and \"white space\" opportunities through deep-dive secondary research. Translate raw data and transcripts into clear, empathetic narratives that highlight patient emotions, motivators, barriers, and unmet needs
• Journey Architecture: Build and maintain living Patient Journey Maps, experience trackers, and longitudinal databases - combining primary research findings with KPI data to monitor how patient needs evolve over time

6. Vendor Management & Stakeholder Communication

• End-to-End Vendor Ownership: .