B2B Marketing Lead

360 B2B Marketer Swageazy

Location: Gurugram / Bangalore

Experience: 5+ years

Work Mode: Work from Office

Were looking for a 360 B2B Marketer not a channel specialist

Swageazy is scaling fast, and were looking for someone who can think across the entire B2B marketing function and build what doesn't exist yet.

Swageazy operates in the corporate gifting and employee engagement space, where our audience includes CHROs, HR Leaders, HRBPs, People & Culture teams, Admin and Procurement leaders.

This means we're not looking for someone who simply knows how to run ads.

We need someone who understands how B2B buyers think, how enterprise demand is created, how brands earn credibility, and how marketing ultimately contributes to pipeline and revenue.

What does 360 B2B marketing mean here

You should be comfortable thinking across:

Brand Positioning ICP Content Demand Generation Lead Generation Email CRM ABM Events Partnerships GTM Sales Enablement Customer Marketing Retention Analytics

You don't need to be the execution-level specialist in every channel.

But you must understand how these pieces work together to create and convert B2B demand.

What you'll own

Build and own Swageazy's overall B2B marketing strategyDefine and refine our ICP, personas, positioning and messagingBuild a strong brand within the HR, People & Culture and corporate ecosystemDevelop marketing strategies specifically for CHROs, HR Leaders, HRBPs and enterprise decision-makersBuild demand-generation programs that create qualified pipeline, not just impressions or clicksWork closely with Sales to create, nurture and convert marketing-generated opportunitiesOwn email marketing, CRM and lifecycle marketingWork hands-on with Mailchimp and marketing automationBuild targeted campaigns for different customer segments and industriesDevelop ABM / account-based marketing initiatives for high-value enterprise accountsCreate content that establishes Swageazy as a relevant voice in the corporate HR and employee engagement spaceBuild GTM strategies for new products, categories and marketsExplore B2B growth channels including events, communities, partnerships, thought leadership, webinars and industry networksBuild sales enablement assets that help the sales team convert opportunitiesDefine marketing KPIs, funnel metrics and attributionTrack the journey from awareness lead MQL SQL opportunity customer retentionUse AI extensively across research, personalization, content, automation, campaign creation and experimentationContinuously test, measure and improve marketing programsBuild the marketing team, processes and systems as Swageazy scales

You should have

5+ years of hands-on marketing experience, preferably in startups or high-growth B2B businessesStrong experience in B2B marketing, ideally selling to mid-market or enterprise customersExperience marketing to senior decision-makers, not just consumersExperience across multiple marketing functions rather than a single channelStrong understanding of brand + demand generation + growthExperience with CRM, email marketing and Mailchimp or similar platformsUnderstanding of ABM, lead nurturing and marketing automationStrong analytical and commercial thinkingExperience using AI tools to improve marketing efficiency and outputAbility to connect marketing activity to pipeline, revenue and business outcomesStrong understanding of the B2B customer journey and longer sales cyclesAbility to work closely with Sales, Business and Leadership teamsComfort operating in ambiguity and building from scratch

Who this role is NOT for

If your career has primarily been:

Google Ads Meta Ads Campaign Optimisation Reporting

or

Social Media Content Calendar Agency Coordination

this isn't the role.

Those are channels.

We're looking for someone who understands the B2B marketing engine how to identify the right accounts, understand the buyer, create demand, build trust, generate qualified opportunities and help Sales convert them.

We care about what you have built.

Don't just tell us which tools you've used.

Tell us:

What did you own

What did you build

Who were you marketing to

What was the size of the business / market you were working with

How much pipeline or revenue did marketing influence

What numbers moved because of your work

What did you experiment with

What failed and what did you learn

We want someone who can go from:

Business Problem Customer Insight Strategy Campaign Execution Pipeline Revenue Learning

The ideal person

You're probably someone who has spent the last 5+ years in startups or high-growth businesses where you couldn't say:

"That's not my function."

You had to understand the customer, work with Sales, build the strategy, get your hands dirty, figure out the tools, experiment with new channels and make things happen.

You understand that B2B marketing isn't about .