Performance Marketing Specialist (Google & Meta Ads) (Remote)

About Kontrah LabsKontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.What You'll Actually DoThis is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.Campaign Strategy & ExecutionBuild, launch, and manage Meta Ads and Google Ads campaigns end-to-endManage ecommerce, lead generation, and conversion-focused campaignsCreate scalable account structures across Meta and GoogleSet up audiences, placements, bidding strategies, budgets, and creative testing frameworksPlan and execute testing roadmaps for accounts under managementOptimization & Performance ManagementMonitor account performance dailyAnalyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metricsIdentify winning opportunities and scale them profitablyDiagnose performance drops and recommend corrective actionsManage budgets efficiently across multiple client accountsContinuously improve campaign performance through data-backed experimentationCreative Strategy CollaborationWork closely with designers and content teams to develop high-performing creativesTranslate performance insights into actionable creative briefsAnalyze competitor ads, market trends, and consumer behaviorIdentify creative fatigue and recommend fresh testing anglesUnderstand what makes winning ad creatives work and how to replicate successClient CommunicationThis role is client-facing.Join weekly client review callsPresent campaign performance confidently and clearlyExplain strategies, results, and recommendations without jargonRespond professionally to client communicationsManage expectations and proactively flag risks or opportunitiesBuild trust through transparency and data-driven decision makingAI-First WorkflowAt Kontrah Labs, AI is part of how we work.You'll be expected to:Use ChatGPT, Claude, Gemini, or similar tools dailyUse AI for research, reporting, copywriting, analysis, and ideationBuild prompt workflows that improve efficiency and qualityUse AI creative tools to accelerate testing and productionStay updated on emerging AI tools and bring useful ideas to the teamIf a task can be completed better and faster with AI, we expect you to know how.Must-Have RequirementsExperience2–3 years of hands-on paid media experienceMinimum 2 years of agency-side experience managing multiple client accountsProven experience managing Meta Ads and Google Ads accounts independentlyExperience handling monthly ad spends across multiple accountsPlatform ExpertiseStrong expertise in Meta Ads ManagerStrong expertise in Google Ads (Search, Shopping, Performance Max)Understanding of audience strategy, attribution, bidding, scaling, and conversion optimizationFamiliarity with GA4, Meta Pixel, Conversion API, and tracking fundamentalsSkillsStrong communication and presentation skillsExcellent problem-solving mindsetStrong analytical thinking and decision-making abilityUnderstanding of ad creatives and creative testing frameworksComfortable interpreting data and translating it into actionGood Google Sheets / Excel skillsAI AdoptionActive daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similarAble to demonstrate real AI workflows used in daily workNice to HaveExperience working with D2C or ecommerce brandsExperience with Shopify brandsFamiliarity with landing page optimization and CRO principlesExposure to creative strategy and copywritingExperience managing premium or high-AOV brandsWhat We Don't Care AboutMarketing degreesBig agency names on your resumeCertifications without practical experienceWe're more interested in what you've actually done.Who You AreYou take ownership instead of waiting for instructionsYou're curious and naturally investigate problemsYou communicate proactivelyYou think in systems, not just tasksYou care about details and execution qualityYou enjoy learning and improving continuouslyWhat You'll GetDirect ownership of real client accountsExposure to premium D2C and ecommerce brandsDirect mentorship from experienced performance marketersHands-on experience across strategy, creative, reporting, and client managementRemote-first work environmentFast growth opportunities as the agency scalesSmall team with high ownership and zero politics