Digital Marketing Specialist

Company: Goldstone HospitalityBrand: SOMARALocation: Lucknow, Uttar PradeshEmployment Type: Full-TimeDepartment: Marketing

About the Role

We are looking for a creative, analytical and result-oriented Digital Marketing Specialist to manage and execute digital marketing initiatives for SOMARA and Goldstone Hospitality.

The ideal candidate should have hands-on experience in social media, performance marketing, SEO, content marketing, Google and Meta advertising, with a strong focus on brand growth, customer acquisition and measurable results.

Key Responsibilities

Plan and execute digital marketing campaigns across Meta, Google and other relevant platforms.Manage and optimize Instagram, Facebook and other social media channels.Develop strategies to increase reach, engagement, followers, leads and conversions.Manage Meta Ads and Google Ads, including campaign setup, targeting, optimization and reporting.Conduct SEO and keyword research and improve website visibility and organic traffic.Coordinate with the creative/content team for Reels, videos, graphics, campaigns and promotional content.Monitor digital trends, competitors and emerging marketing opportunities.Track campaign performance, CPC, CTR, CPL, ROAS, conversions and ROI.Manage website/landing-page content and coordinate improvements for conversion.Work with influencers, content creators and external digital agencies when required.Implement remarketing, audience segmentation and customer acquisition campaigns.Prepare regular performance reports and provide actionable insights to management.Work closely with Marketing, Sales and Business Development teams to support revenue growth.Candidate Profile

25 years of hands-on experience in digital marketing.Strong practical knowledge of Meta Ads, Google Ads, SEO, Google Analytics/GA4 and social media marketing.Experience with hospitality, restaurants, luxury, lifestyle, retail or consumer brands will be an advantage.Strong analytical and problem-solving skills.Good understanding of content, customer acquisition and conversion funnels.Excellent communication and coordination skills.Ability to manage multiple campaigns and deadlines independently.Performance-driven and ROI-focused mindset.What We Offer

Competitive salary + performance incentivesOpportunity to work on the launch and growth of a premium hospitality brandExposure to digital marketing, performance marketing, social media, SEO, influencer marketing and brand campaignsHigh-growth career opportunity with Goldstone Hospitality / SOMARA.Compensation: 80,[hidden],000.00 per month

Work Location: In person .