Product Marketing Lead

Product & Marketing Manager Laboratory & Forensic Equipment

Global Product Management, Digital Marketing & New Product Development

Location: India Home-based initially

Salary: 6 to 10 lakhs INR per annum depending on experience + performance-related bonus

Reports to: Commercial Director, Fumecare Ltd (UK)

About the Role

This role combines global product management, new product development and digital marketing for Fumecare's laboratory and forensic equipment range. You will take ownership of our existing product portfolio, identify opportunities to develop, source and introduce new products, and oversee Fumecare's global digital marketing and lead-generation activities. You will research markets and competitors, identify gaps in our range, help develop the commercial proposition for new products, and work with our UK management, engineering and production teams, as well as external suppliers where appropriate, to bring approved opportunities to market.

You will also continually improve the quality and consistency of our product presentations and marketing materials.

It suits a commercially minded, technically capable self-starter who can think strategically about what products Fumecare should offer while remaining hands-on enough to create and execute the marketing activity needed to generate demand for them.

Key Responsibilities

Global marketing & lead generation

Develop and own the global digital marketing strategy across the UK and international markets

Run digital marketing across SEO, the website, LinkedIn, email and campaigns to generate qualified leads for the sales team

Build and manage lead-generation campaigns feeding the sales team, using tools such as Apollo, Expandi or Sales Navigator

Manage Fumecare's website content, brand consistency and analytics, and report on marketing performance

Produce case studies, technical content and campaigns that build Fumecare's authority in laboratory safety and forensics

Plan and execute marketing campaigns to support new product launches across UK and international markets

Product management

Own the product portfolio and roadmap, identifying gaps and opportunities to grow and strengthen the range

Research competitor product ranges, specifications, pricing and market positioning to identify gaps and commercial opportunities for Fumecare

Identify and evaluate opportunities for new Fumecare-manufactured products, product variants and accessories, as well as complementary third-party and OEM/private-label products

Source, evaluate and introduce suitable third-party and OEM/private-label products to complement and expand Fumecare's existing range, including products manufactured externally and sold under the Fumecare brand, with management approval

Develop initial commercial proposals for new products, whether manufactured by Fumecare, sourced from third parties or private-labelled, considering customer need, target market, competitor offering, proposed features/specification, target pricing and commercial potential

Work with management, as well as external suppliers where appropriate, to progress approved new product opportunities through development, sourcing and commercial launch

Continually improve and maintain product presentations, datasheets and sales materials to a high, consistent standard

Work with the management to ensure product positioning and materials support winning business

Keep product information, pricing and marketing collateral accurate and up to date

What We're Looking For

Essential

Proven B2B marketing experience, ideally in a technical, scientific, healthcare or industrial sector

Experience marketing or managing technical B2B products, with the ability to understand product specifications and communicate effectively with technical customers and engineering/manufacturing teams

Strong digital marketing skills across SEO, website, LinkedIn, email and paid campaigns

Experience of lead generation and lead-generation tools such as Apollo, Expandi or Sales Navigator

A commercial, product-minded approach, able to evaluate and introduce new products, not just market existing ones

Experience of, or demonstrable ability to, research and evaluate third-party suppliers, OEM/private-label products and new product opportunities

Confident content creator with a strong eye for presentation quality and brand consistency

A self-starter able to build and execute marketing and product-development plans independently

Good working experience with a CRM such as Zoho, and marketing/analytics tools

Fluent written and spoken English, and ability to work hours that overlap the UK working day

Desirable

A scientific or technical degree, or experience marketing scientific/laboratory equipment

Previous hands-on experience sourcing, evaluating and launching third-party, OEM or private-label products, particularly products sold under the employer's own brand

Experience of international / multi-market B2B marketing

What We Offer

6 to 10 lakhs INR per .