Digital Marketing Executive

Job Title: Digital Marketing Executive Location: Kolkata – Chinar ParkSalary: ₹18,000 – ₹22,000 per monthJob Type: Full-timeJob Summary:We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.Key Responsibilities:1. Social Media ManagementDevelop, schedule, and publish posts across all social media channels.Monitor engagement, respond to comments/messages, and grow community presence.Create campaigns to increase brand awareness and lead generation.2. Performance MarketingRun and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.Track ROI, monitor performance, and adjust strategies for maximum conversions.3. SEO & Website ManagementImplement on-page and off-page SEO strategies.Conduct keyword research and competitor analysis.Coordinate with developers/designers for website updates and performance improvements.4. Content CreationCreate engaging content for social media, blogs, emailers, and ads.Collaborate with the design team for creatives, videos, and promotional materials.5. Analytics & ReportingMonitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.Generate weekly and monthly performance reports.Provide insights and suggestions for improving campaign results.Required Skills & Qualifications:Bachelor’s degree in Marketing, Mass Communication, or related field.Proven experience (1–3 years) in digital marketing.Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.Excellent communication, creativity, and analytical skills.Ability to manage multiple tasks and meet deadlines.Preferred Qualifications:Experience with video editing or basic graphic design.Knowledge of email marketing tools .Understanding of branding and consumer psychology.Benefits:Competitive salary and incentives.Opportunity to work on multiple brands and campaigns.Growth and learning opportunities.Friendly and collaborative work environment.