Digital Marketing Manager

Company Description iiotta Advanced Studies is an education-focused organization committed to delivering high-quality learning experiences and career-oriented programs. The institution emphasizes practical skills, industry relevance, and strong learner outcomes across its offerings. iiotta Advanced Studies encourages innovation, collaboration, and continuous improvement in both teaching and operations. Team members are supported in developing their expertise and contributing to the growth of the organization and its learners.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Kasaragod. This role is responsible for planning and executing digital marketing campaigns to increase brand awareness, drive enrollment, and strengthen the organizations online presence. Day-to-day tasks include managing social media channels, coordinating content and creatives, overseeing paid campaigns, and optimizing performance using web analytics tools. The Digital Marketing Manager will track key metrics, generate reports, and refine strategies based on data insights. The role also involves collaborating with academic and admissions teams, managing lead generation initiatives, and ensuring consistent messaging across all digital touchpoints.

Qualifications

Strong digital marketing skills, including experience developing and executing online campaigns and overall marketing strategies.Proficiency in social media marketing and lead generation, with the ability to build and nurture audiences across platforms.Ability to work with web analytics tools to monitor performance, analyze user behavior, and optimize campaigns.Solid understanding of integrated marketing principles and brand positioning in the education or services sector.Relevant bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Strong written and verbal communication skills, with attention to detail and the ability to create clear, compelling messages.Experience with marketing automation, CRM systems, or email marketing platforms is beneficial.Demonstrated ability to work on-site in a collaborative, fast-paced environment and manage multiple projects simultaneously. .