Digital Marketing & Lead Generation Executive

About the job:The Digital Marketing Executive will plan and execute digital marketing activities across social media, content marketing, SEO, paid advertising, lead generation, email/WhatsApp marketing, and analytics. The ideal candidate should have a strong interest in digital marketing, social media, AI tools, education technology, and student-focused marketing.

Key Responsibilities:

A. Social Media Marketing

1. Manage Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.

2. Create content calendars and publish posts, Reels, Shorts, carousels, and stories.

3. Identify trending topics related to AI, technology, careers, and education.

4. Improve reach, engagement, followers, and brand visibility.

B. Content Marketing

1. Develop ideas for Reels, YouTube Shorts, videos, blogs, and social media content.

2. Work with trainers to convert technical topics into engaging content.

3. Create content around AI, careers, technology trends, courses, professional skills, jobs, and internships.

4. Use AI tools for content research, writing, design, and productivity.

C. Lead Generation

1. Generate qualified leads through digital campaigns.

2. Promote courses, workshops, webinars, seminars, and training programs.

3. Target college students, fresh graduates, working professionals, and career switchers.

4. Track leads and coordinate with the Business Development/Sales team.

5. Improve lead quality and conversion opportunities.

D. Paid Advertising

1. Plan, launch, and optimise Meta Ads, Instagram Ads, Google Ads, and YouTube Ads.

2. Create campaigns for awareness, engagement, lead generation, webinars, and course enrollments.

3. Monitor CPL, CTR, CPC, conversion rate, and ROAS/ROI.

4. Conduct basic A/B testing of creatives, audiences, and ad copy.

E. SEO

1. Perform keyword research for courses and website content.

2. Optimise website pages, blogs, titles, descriptions, and headings.

3. Support organic search growth and monitor website/keyword performance.

F. Email & WhatsApp Marketing

1. Create campaigns for students and leads.

2. Promote courses, webinars, workshops, new batches, and events.

3. Support lead nurturing and follow-up campaigns.

G. Analytics & Reporting

1. Track weekly and monthly marketing performance.

2. Monitor leads, CPL, website traffic, social media growth, engagement, campaign performance, and conversions.

3. Analyse results and recommend improvements.

H. Team Collaboration

1. Work with Business Development, Trainers, Designers, Video Editors, and Management.

2. Coordinate digital campaigns with college seminars, workshops, and student events.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,00,000 - 3,20,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:5 days a weekSkills required:Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, Lead Generation and Instagram MarketingOther Requirements:1. Required Skills: Digital Marketing, Social Media Marketing, Instagram Marketing, YouTube Marketing, Content Creation, Content Marketing, Lead Generation, SEO, Google Ads, Meta Ads, Canva, Basic Video Editing, Content Writing, Google Analytics, Google Search Console, Marketing Analytics, Campaign Management, AI Marketing Tools, ChatGPT/Generative AI, Communication and Creative Thinking.2. Preferred Skills: Meta Ads Manager, Google Ads Manager, YouTube Studio, Canva, CapCut, WordPress, Email Marketing, WhatsApp Marketing, CRM, SEO Tools, Landing Page Optimization, Performance Marketing, A/B Testing, and AI-powered marketing tools.3. Bachelor's degree/diploma in Marketing, Digital Marketing, BBA/MBA, Mass Communication, or a related field.4. Freshers with relevant skills, projects, or certifications can apply.5. 0–2 years of digital marketing experience preferred.6. Strong interest in digital marketing, AI, technology, and EdTech.7. Candidates who are creative, self-motivated, willing to learn, comfortable with social media, interested in AI and emerging technologies, good at communication and teamwork, and willing to take ownership of marketing activities.About Company:We do design & develop software, and finally launch. We have a tendency to assist clients, accomplish their business goals, & increasing their share of profits by providing pioneering software solutions. We help your engineering team ramp up quickly to align with business demands. We help you set processes for effective working across locations and time zones to accelerate the pace of new feature development. We leverage our expertise in emerging technologies to take your product to the next level. Our tailored software delivers industrial-strength capabilities that meet the highest performance, throughput, reliability, and scalability needs while offering a wide range of technology and deployment options to deliver real-time data wherever and whenever it's needed most.

Responsibilities

The Digital Marketing Executive will plan and execute digital marketing activities across social media, content marketing, SEO, paid advertising, lead generation, email/WhatsApp marketing, and analytics. The ideal candidate should have a strong interest in digital marketing, social media, AI tools, education technology, and student-focused marketing.

Key Responsibilities:

A. Social Media Marketing

1. Manage Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.

2. Create content calendars and publish posts, Reels, Shorts, carousels, and stories.

3. Identify trending topics related to AI, technology, careers, and education.

4. Improve reach, engagement, followers, and brand visibility.

B. Content Marketing

1. Develop ideas for Reels, YouTube Shorts, videos, blogs, and social media content.

2. Work with trainers to convert technical topics into engaging content.

3. Create content around AI, careers, technology trends, courses, professional skills, jobs, and internships.

4. Use AI tools for content research, writing, design, and productivity.

C. Lead Generation

1. Generate qualified leads through digital campaigns.

2. Promote courses, workshops, webinars, seminars, and training programs.

3. Target college students, fresh graduates, working professionals, and career switchers.

4. Track leads and coordinate with the Business Development/Sales team.

5. Improve lead quality and conversion opportunities.

D. Paid Advertising

1. Plan, launch, and optimise Meta Ads, Instagram Ads, Google Ads, and YouTube Ads.

2. Create campaigns for awareness, engagement, lead generation, webinars, and course enrollments.

3. Monitor CPL, CTR, CPC, conversion rate, and ROAS/ROI.

4. Conduct basic A/B testing of creatives, audiences, and ad copy.

E. SEO

1. Perform keyword research for courses and website content.

2. Optimise website pages, blogs, titles, descriptions, and headings.

3. Support organic search growth and monitor website/keyword performance.

F. Email & WhatsApp Marketing

1. Create campaigns for students and leads.

2. Promote courses, webinars, workshops, new batches, and events.

3. Support lead nurturing and follow-up campaigns.

G. Analytics & Reporting

1. Track weekly and monthly marketing performance.

2. Monitor leads, CPL, website traffic, social media growth, engagement, campaign performance, and conversions.

3. Analyse results and recommend improvements.

H. Team Collaboration

1. Work with Business Development, Trainers, Designers, Video Editors, and Management.

2. Coordinate digital campaigns with college seminars, workshops, and student events.