Marketing Specialist (Remote)

Job DescriptionThis is a remote position.Inbound Marketing & GTM Operations ManagerIncubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.Key ResponsibilitiesWebsite: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.Requirements2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordinationBackground in B2B SaaS, tech services, AI, IT services, or consultingEducational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fitStrong project management, content calendar, and stakeholder coordination skillsWorking knowledge of SEO execution and performance trackingFamiliarity with GA, GSC, GTMComfortable with HubSpot/CRM basicsStrong written communicationHigh ownership; able to execute independently against existing playbooksGood to HaveConference/event marketing experiencePartner/referral GTM experienceExperience with technical teams on contentWebflow/WordPress familiaritySales collateral creationBackground in AI, cloud, data, or software services marketing