Digital Marketing Executive

About the job:Key responsibilities:

1. Plan, create and manage Facebook & Instagram (Meta) Ads

2. Run website conversion and sales campaigns

3. Drive targeted traffic to the Rudrayatalkss website

4. Optimize campaigns to generate direct purchases through the website

5. Research and target the right audiences and customer segments

6. Test different ad creatives, videos, hooks, offers and ad copies

7. Monitor ad spend, sales, conversions and campaign performance

8. Track key metrics such as ROAS, CPA, CTR, CPC, CPM and conversion rate

9. Continuously optimize campaigns to increase sales and reduce cost per purchase

10. Set up and manage retargeting campaigns for website visitors and engaged users

11. Analyze which products/services and audiences are generating the most sales

12. Coordinate with the creative team to create high-converting ad creatives

13. Scale successful campaigns while maintaining profitable ROAS

14. Prepare regular reports on ad spend, revenue, purchases and overall performanceWho can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,30,000 - 5,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress codeSkills required:Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Lead Generation and Facebook AdsOther Requirements:Candidates with hands-on experience in Meta Ads Manager will be preferred.Experience in running website conversion/purchase campaigns is highly preferred.Candidates who have previously managed e-commerce or direct-to-consumer (D2C) campaigns will be an advantage.Must understand ROAS, CPA, CPL, CTR, CPC and conversion tracking.Experience with Meta Pixel, Events Manager and conversion tracking is preferred.Candidates who can independently analyze data, optimize campaigns and scale profitable ads will be preferred.Experience with high-ticket products, consultations, digital products or personal-development brands will be an advantage.Candidates should be creative, analytical, proactive and result-oriented.Candidates with a proven record of generating actual sales through Meta Ads will be given preference.About Company:Rudrayatalkss is a growing digital media and personal-development brand focused on Vedic Numerology, Astrology, Mindset, Human Behaviour, Self-Growth and Personal Development. Led by Rudraya, the brand creates educational content across social media and offers personalized Vedic Numerology Reports, consultations and strategic life guidance for career, business, relationships, money and personal growth. Rudrayatalkss also runs its own podcast/show, featuring conversations around astrology, numerology, psychology, mindset, success, entrepreneurship and personal development. Our goal is to build Rudrayatalkss into a leading digital media and personal-development brand while giving our team hands-on exposure to content, digital marketing, social media, performance marketing and the creator economy.

Responsibilities

Key responsibilities:

1. Plan, create and manage Facebook & Instagram (Meta) Ads

2. Run website conversion and sales campaigns

3. Drive targeted traffic to the Rudrayatalkss website

4. Optimize campaigns to generate direct purchases through the website

5. Research and target the right audiences and customer segments

6. Test different ad creatives, videos, hooks, offers and ad copies

7. Monitor ad spend, sales, conversions and campaign performance

8. Track key metrics such as ROAS, CPA, CTR, CPC, CPM and conversion rate

9. Continuously optimize campaigns to increase sales and reduce cost per purchase

10. Set up and manage retargeting campaigns for website visitors and engaged users

11. Analyze which products/services and audiences are generating the most sales

12. Coordinate with the creative team to create high-converting ad creatives

13. Scale successful campaigns while maintaining profitable ROAS

14. Prepare regular reports on ad spend, revenue, purchases and overall performance