Inside Sales Associate/Executive

Position: Inside Sales Associate / Executive

Location: Cochin

CTC: APIS

Experience: 13 years of experience in Inside Sales, B2B Sales, Business Development, Lead Generation or related roles.

Position Summary

We are looking for a proactive Inside Sales Associate / Executive with strong B2B sales, lead generation, cold calling and outbound prospecting experience. You will be responsible for identifying potential business prospects, connecting with decision-makers, qualifying leads and generating sales appointments for the Business Development & Sales team.

Key Responsibilities

* Research target companies, industries and key decision-makers.

* Generate and maintain qualified B2B prospect lists.

* Conduct cold calls, email outreach and LinkedIn prospecting.

* Personalize outreach messages and manage follow-ups.

* Identify prospect requirements and qualify leads based on need, budget, authority and timeline.

* Schedule discovery calls, sales meetings and product/solution demos.

* Nurture prospects and maintain consistent follow-ups.

* Update lead and activity information in CRM.

* Track outreach, responses, qualified leads, meetings and conversions.

* Coordinate with BD, Sales and Presales teams for smooth lead handover.

What We're Looking For

* Strong verbal and written communication skills.

* Comfortable with cold calling and outbound sales.

* Experience in LinkedIn prospecting and email outreach.

* Good understanding of B2B sales and appointment setting.

* Strong follow-up and lead-qualification skills.

* Comfortable using CRM and sales tools.

* Experience with Apollo / LinkedIn Sales Navigator is an advantage.

* Experience in IT Services, SaaS, Cloud, ERP, AI or Enterprise Technology is preferred.

* Exposure to the US market / international clients will be an added advantage. .