Social Media MarketingDigital MarketingEmail MarketingSales Management
Today · JEV261004A58DCFD4View & apply
Q
Salary₹25,00,000 – ₹70,00,000 per year
Experience5–13 yrs
LocationPune, Maharashtra
Work modeOffice · Full time
Openings1
Job description
- Define the brand value proposition and brand strategy- Own the measurement of the brand and associated KPIs- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights- Refine the external voice and expand public presence of the brand- Drive brand consistency across written text, voice/verbal communication, visual communication and content- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term- Managing the budget for advertising and promotional items- Driving NPS, CSAT and other surveys and deriving insights from these surveys- Conduct competitive consumer insight linked primary and secondary research
Key skills
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