Performance Marketing Manager

Roles & Responsibilities:

Creating and executing a strong performance marketing strategy & execution plan.

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Research

Competitor Research

Trends - Voice SEO, Design Aesthetics

Tools

Website

A/B Testing

Website + Landing Page + CRO - Back-End - Analysis / Audit

Social Media

Existing Brand - Analysis / Audit

Create Cohorts

A/B Testing

Optimizations

Social Media CRM Integration

Optimizing bottlenecks

Email Marketing

Email Marketing Audit + Tools Integration

Email Marketing - Scheduling + Metrics + Optimization

Performance Marketing

Existing Brand - Ad Account Analysis / Audit

Create Cohorts

Create Platform-Cohort-Specific Funnels

Platform-cohort-specific Detailed targeting for each creatives

Run Performance Ads

Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences

Strategize: Platforms-specific to the brands

A/B testing

Ensure client growth

Client Interactions: Client Reports + Briefings

Upskilling

Complete Courses

Create Concise Course Notes

Create SOPs

Reporting

Daily, Weekly, Monthly MIS Report