Head of Growth and Marketing

Build Kraftbase's growth engine from zero. Own outreach, partnerships and the sales funnel that brings world class AI and SaaS clients to a team that already does world class work.

Location: Vadodara (In Office)

Team: Growth & Partnerships

Type: Full Time

Compensation: ₹14 to 18 LPA fixed + KPI based cash incentives

Why this role exists

Kraftbase has the hard part figured out. We have a strong portfolio, a team that delivers at a global standard, and clients across the US, UK, UAE and GCC who trust us with their brand and product. What we don't have yet is a repeatable system that brings the right clients to us consistently.

That is what this role is for. We are not looking for someone to run a playbook that already exists. We are looking for someone who has built one before, from the ground up. Going from one to ten is a very different job from going from zero to one, and this is a zero to one role. You will set up the campaigns, the workflows, the funnel and the partnerships, and you will be hands on in running them every day.

This is one of the most important hires we are making, and we are ready to invest in it and back the right person fully.

Kraftbase in Numbers45+

Clients Served

4

Regions: US, UK, UAE and GCC

3+

Years Building for AI and SaaS

Responsibilities1. Outbound & Campaigns

Design, launch and run cold email and LinkedIn outreach campaigns targeting AI and SaaS companies

Build and refine ICPs, lead lists and messaging that actually gets replies

Set up and manage outreach tooling such as Apollo, Instantly or similar, including deliverability and domain health

Test channels, offers and messaging continuously, and double down on what works

2. Sales Funnel & Process

Build Kraftbase's sales funnel from first touch to signed contract

Define how leads are qualified, how discovery calls run and how proposals move to close

Set up the CRM, pipeline stages and reporting so every lead and conversation is tracked

Work closely with leadership on pitches, proposals and pricing

3. Partnerships

Identify and build referral and channel partnerships with agencies, dev shops, consultants and platforms that serve our ICP

Negotiate partnership terms and set up agreements and contracts

Bring in your existing network and relationships where they make sense

4. Growth Strategy & GTM

Own Kraftbase's go to market plan across outbound, partnerships, content and inbound channels

Turn our portfolio, case studies and team expertise into assets that help close deals

Report on pipeline, conversion and revenue impact, and set clear targets every quarter

Results You Will Own

You are successful in this role when:

The pipeline is never empty: There is always a healthy set of qualified conversations in progress

Meetings happen every week: Outreach consistently turns into booked discovery calls with the right people

Deals close: Conversations move through a clear funnel and convert into signed projects

Partnerships bring in work: Referral partners become a dependable source of new clients

The system runs without you pushing it: Campaigns, workflows and reporting are documented and repeatable

Requirements

4 to 6 years of experience in growth, GTM, business development or sales, ideally in an agency, studio or B2B services company

Proven track record of building outbound and lead generation from scratch, not just running an existing setup

Hands on experience with cold email, LinkedIn outreach and tools like Apollo, Instantly, Lemlist or similar

Experience setting up sales funnels, CRM pipelines and reporting

Experience building and closing partnerships, including negotiating terms and contracts

Strong written communication, comfortable writing outreach and speaking with founders and decision makers in the US, UK and Middle East

Bonus: experience at an early stage company where you were among the first growth or sales hires

Bonus: an existing network in the AI, SaaS or startup ecosystem

Culture Fitment

Ownership Driven: You own the number and the system behind it, and don't wait to be told what to try next.

Doing the Right Thing: For the client, for the team and for the company, even when the shortcut looks tempting.

Excellence Driven: You push for better results every quarter, because a full pipeline is the baseline, not the bar.

Love What You Do: You genuinely enjoy the chase, the conversations and the craft of building something from nothing.

Why You'll Love it Here

Competitive Salary: ₹14 to 18 LPA fixed, based on experience.

Performance Incentives: Cash incentives tied to clear KPIs such as meetings booked, pipeline created and deals closed.

Real Ownership: Build the growth function from scratch, with direct access to the founders and a real say in how Kraftbase grows.

Team Culture: Join a small, close knit team that cares about doing great work together.

Work setup: In office at our Vadodara HQ