Growth Marketing Specialist

About Aspire: Aspire Proptech is a strategic marketing partner to real estate developers. We work across paid media, content, CRM, and lead management to help projects perform better from launch through sales.

The Role: We are looking for a sharp, self-driven Growth Marketing Manager to own day-to-day marketing execution across our projects. This is an individual contributor role with high ownership. You will work closely with external agencies, freelance partners, and sales teams to drive performance, improve funnel quality, and keep execution moving across paid media, content, CRM, and social media.

What You’ll Own

Performance Marketing & Growth

Manage the agency brief-to-review loop across Meta and Google Ads

Review campaign performance, flag issues, and push for improvements

Track budgets, lead volumes, CPL, lead quality, and key funnel signals

Content, Social Media & Campaign Execution

Plan and manage content and social media calendars across projects and brands

Use AI tools effectively to develop, refine, and adapt content for ads, social media, landing pages, emailers, WhatsApp campaigns, brochures, and website pages

Ensure all content is clear, relevant, on-brand, and aligned with campaign goals

Coordinate with designers, editors, and external partners for timely execution and publishing

Support campaign ideas, communication themes, and social media initiatives that improve brand visibility and engagement

CRM, Funnel & Lead Nurturing

Maintain CRM hygiene and improve funnel visibility

Monitor lead flow, stage movement, follow-up quality, and source tracking

Plan and execute email and WhatsApp nurture campaigns

Work with sales teams to identify and fix funnel gaps

Reporting & Digital Hygiene

Build weekly and monthly marketing reports

Track performance across ads, website, CRM, content, and conversion sources

Translate data into actions, not just reports

Support SEO basics, Google Business Profile updates, and listing quality across portals

What We’re Looking For

2–6 years in digital, growth, or performance-led marketing

Strong understanding of Meta and Google Ads

Strong ownership mindset and comfort working independently

Good analytical ability and reporting discipline

Good judgment on content, communication, and social media execution

Ability to use AI tools productively for content development and workflow efficiency

Ability to coordinate agencies, freelancers, and internal stakeholders effectively

Bonus Points

Experience in real estate or other high-consideration categories

Familiarity with CRM-led funnel management and lifecycle marketing

Exposure to analytics, attribution, and conversion tracking

Basic understanding of design, short-form video, or social content workflows

Why This Role

High ownership from day one

Direct impact on lead quality, funnel movement, brand communication, and sales outcomes

Opportunity to work across performance, content, CRM, and reporting in one role

Scope to grow as the marketing function expands