Performance Marketing Specialist

About the job:Key Responsibilities:

1. Own strategy and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads

2. Plan, manage, and optimize high-budget campaigns with a strong focus on ROAS, CAC, CPL, and revenue growth

3. Build and optimize full-funnel paid strategies (acquisition, retargeting, and conversion)

4. Continuously test creatives, audience segments, bidding strategies, and landing pages to improve performance

5. Oversee tracking infrastructure including Meta Pixel, Google Tag Manager, GA4, and conversion APIs, to ensure accurate event tracking and attribution

6. Collaborate closely with creative and sales teams to improve lead quality and conversion ratesWho can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,60,000 - 4,20,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Google Analytics, Google AdWords, Search Engine Optimization (SEO), Facebook Ads and LinkedIn AdsAbout Company:Bosscoder Academy is an online academy that provides personalized courses and assistance to tech engineers to help them become the best software engineers in the world. When you enroll with Bosscoder, you get a fully online and personal learning experience focusing on building problem-solving & system design skills to help grab dream tech company offers.

Responsibilities

Key Responsibilities:

1. Own strategy and execution of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads

2. Plan, manage, and optimize high-budget campaigns with a strong focus on ROAS, CAC, CPL, and revenue growth

3. Build and optimize full-funnel paid strategies (acquisition, retargeting, and conversion)

4. Continuously test creatives, audience segments, bidding strategies, and landing pages to improve performance

5. Oversee tracking infrastructure including Meta Pixel, Google Tag Manager, GA4, and conversion APIs, to ensure accurate event tracking and attribution

6. Collaborate closely with creative and sales teams to improve lead quality and conversion rates