Digital Marketing & Web Development Executive

Role & responsibilities 1. Web Development & Maintenance Design, build, and maintain responsive, fast-loading, and secure websites (WordPress, Shopify, or Custom Code). Optimize website structure, landing pages, and user experience (UX/UI) for higher conversion rates. Monitor website performance, fix technical glitches, manage domain/hosting, and ensure regular backups. Implement basic on-page SEO best practices (meta tags, site speed, image optimization). 2. Graphic & Web Design Create visual assets for the website, landing pages, banners, and promotional campaigns. Design engaging social media graphics, carousels, video thumbnails, and promotional banners using Photoshop, Illustrator, Figma, or Canva. Maintain consistent brand identity, typography, and color schemes across all digital channels. 3. Social Media Management Plan, schedule, and publish weekly/monthly social media content calendars across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube). Write clear, engaging captions and create interactive content (Reels, stories, posts) tailored to the audience. Monitor channel engagement, respond to user comments/DMs, and build an active online community. 4. Paid Ads & Performance Marketing Set up, manage, and optimize paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search & Display). Create high-converting ad copy and target graphics tailored to specific target demographics. Set up tracking pixels, conversion events, and retargeting campaigns to maximize ROI. Track, analyze, and report campaign performance metrics (CTR, CPC, CPA, ROAS) using Google Analytics and ad dashboards. Key Skills Required Technical: HTML/CSS, WordPress/Shopify, JavaScript (basic to intermediate), Web Analytics, SEO basics. Creative: Graphic Design (Photoshop/Canva/Figma), Content Writing, Basic Video Editing. Marketing: Meta Ads Manager, Google Ads, Social Media Strategy, Audience Targeting. Preferredcandidate profile Education & Qualifications Education: Bachelors degree in Computer Science, Information Technology, Digital Marketing, Graphic Design, Mass Communication, or a related field. Certifications (Preferred but optional): Meta Certified Digital Marketing Associate / Google Ads Certification. WordPress / Web Development or UI/UX Design certification. Required Experience & Technical Skills 1. Web Development & UI/UX 1–5 years of experience in building and managing websites using WordPress , Shopify , or custom HTML5, CSS3, and basic JavaScript . Familiarity with web hosting management (cPanel), domain settings, SSL setup, and site speed optimization. Knowledge of basic On-Page SEO techniques and Google Search Console. 2. Graphic & Creative Design ( Optional ) Hands-on proficiency with design tools like Adobe Photoshop, Illustrator, Figma, or Canva . Ability to design clean, modern web banners, landing page layouts, and engaging social media creatives aligned with NatureLink's brand guidelines. 3. Social Media & Paid Ads Management Proven track record of managing official social media handles (Instagram, Facebook, LinkedIn, YouTube). Hands-on experience setting up, running, and optimizing paid ad campaigns using Meta Ads Manager (FB/IG) and Google Ads . Understanding of core ad metrics ($CTR$, $CPC$, $CPA$, $ROAS$) and audience targeting techniques. Soft Skills & Mindset Multi-tasker & Self-Starter: Ability to juggle design, development, and marketing tasks independently in a fast-paced environment. Creative Problem Solver: Strong eye for visual detail combined with analytical skills to evaluate ad performance and website analytics. Good Communication: Clear written and verbal skills for drafting ad copy, social captions, and internal coordination.