Social Media Content Creator – Reels & Growth

Any&All is a live-shopping marketplace where buyers and sellers can discover products, interact in real time, and buy or sell through live shows, drops and auctions.

We’re looking for a freelance Social Media Content Creator who can take ownership of our Instagram content and help make Any&All feel exciting, entertaining and relevant to a young Indian audience.

This is not a traditional corporate social-media role. We want someone who understands Instagram Reels, trends, memes, hooks and short-form storytelling — and can turn ideas into content people actually want to watch.

What you’ll do

Come up with creative ideas and concepts for Instagram Reels

Shoot and edit engaging short-form videos

Create content around live shopping, sellers, buyers, fashion, sneakers, collectibles and trending products

Write hooks, short scripts and captions

Follow Instagram trends, memes, formats and trending audio

Create basic Stories, posts and carousels when required

Post and manage content consistently

Experiment with different formats and improve content based on performance

Help develop a recognisable voice and personality for Any&All on social media

Occasionally appear in content yourself if comfortable

What we’re looking for

Strong understanding of Instagram Reels and short-form content

Good video-editing skills using tools such as CapCut, Premiere Pro or similar

Ability to create content independently — from idea to final Reel

Understanding of hooks, pacing, retention and storytelling

Good sense of current internet and Gen-Z culture

Comfortable working in a fast-moving startup environment

Good written English

Canva/basic graphic-design skills are a plus

Most important

Your portfolio matters more to us than your degree.

Please share examples of Reels, Shorts, UGC, brand content or social-media videos you have personally created.

We are specifically looking for someone who can make content that feels native to Instagram not like traditional advertisements.

Engagement: Freelance / Contractor

Location: India

Experience: Ideally 1–3 years

If you understand how to turn a simple idea into a Reel that makes someone stop scrolling, we’d like to hear from you.