PPC Executive - Fresher

About the job:Key responsibilities:

1. Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads and Meta Ads.

2. Monitor campaign performance, including CPC, CPL, CTR, conversions, ROAS, and overall ROI.

3. Generate and improve the quality of leads through paid marketing campaigns.

4. Conduct keyword research, audience targeting, competitor analysis, and campaign optimization.

5. Create and test different ad copies, creatives, audiences, and landing pages.

6. Track daily campaign performance and prepare regular performance reports.

7. Identify areas of improvement and implement strategies to reduce CPL and improve conversion rates.

8. Coordinate with the sales and content/creative teams to improve campaign performance.

9. Stay updated with the latest trends, tools, and best practices in digital and performance marketing.

10. Ensure marketing budgets are utilized efficiently to achieve targeted results.Who can apply:Only those candidates can apply who:are from Noida onlySalary:₹ 2,00,000 - 3,00,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Skills required:Google Analytics, Google AdWords, Lead Generation, Facebook Ads, Google Tag Manager, Paid Advertising and Conversion Rate OptimizationOther Requirements:1. 1–2 years of hands-on experience in Performance Marketing/Digital Marketing.2. Practical knowledge of Google Ads and Meta Ads Manager.3. Understanding of lead generation and conversion-focused campaigns.About Company:Rankkking is a growth-focused company dedicated to helping businesses, professionals, and individuals achieve their goals through innovative digital solutions and services. With a strong focus on digital marketing, lead generation, sales, and customer acquisition, Rankkking works towards creating measurable results and long-term value for its clients and customers. Our team believes in a performance-driven, learning-oriented, and collaborative work culture, where people are encouraged to take ownership, develop their skills, and grow professionally. At Rankkking, we are continuously expanding our team and capabilities with the aim of building a strong, result-oriented organization.

Responsibilities

Key responsibilities:

1. Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads and Meta Ads.

2. Monitor campaign performance, including CPC, CPL, CTR, conversions, ROAS, and overall ROI.

3. Generate and improve the quality of leads through paid marketing campaigns.

4. Conduct keyword research, audience targeting, competitor analysis, and campaign optimization.

5. Create and test different ad copies, creatives, audiences, and landing pages.

6. Track daily campaign performance and prepare regular performance reports.

7. Identify areas of improvement and implement strategies to reduce CPL and improve conversion rates.

8. Coordinate with the sales and content/creative teams to improve campaign performance.

9. Stay updated with the latest trends, tools, and best practices in digital and performance marketing.

10. Ensure marketing budgets are utilized efficiently to achieve targeted results.