Sales Manager || FMCG - International Exports

Key Responsibilities

Develop international sales for RTE Indian meals, curries, rice meals, gravies, plant-based meals and other ambient/shelf-stable food products.

Identify and acquire importers, distributors, wholesalers, supermarket buyers, foodservice customers and private-label partners.

Generate qualified international leads through market research, trade databases, exhibitions, LinkedIn, industry networks and direct outreach.

Open new countries and establish distributor networks in target markets.

Manage the complete sales cycle:

Lead Generation → Qualification → Sampling → Commercial Negotiation → Order Closure → Repeat Business.

Build strong relationships with international distributors and key accounts.

Develop country-wise GTM/RTM plans, channel strategy and distributor appointment plans.

Negotiate pricing, MOQs, payment terms, distributor margins, promotional support and commercial agreements.

Work towards assigned monthly/quarterly export revenue and new-account targets.

Drive repeat orders, account penetration and SKU expansion within existing customers.

Conduct competitor benchmarking covering products, pricing, pack sizes, claims and retailer presence.

Coordinate with R&D, production, QA, regulatory, packaging, supply chain and logistics teams for customer requirements.

Support country-specific product registration, labelling and packaging compliance in coordination with internal teams.

Participate in international exhibitions and buyer meetings such as Gulfood, SIAL, Anuga, IndusFood and other relevant food exhibitions.

Maintain accurate sales pipeline, forecasts, customer MIS and follow-up tracker.

Monitor distributor performance, inventory movement, sales velocity and market development activities.